“…To unlock the full potential of digitization and BDA, it is crucial for organizations to support employees in adopting new technology and in addressing BDA challenges (McAfee & Brynjolfsson, ; Sivarajah et al, ). Although researchers have recently explored the antecedents of organizational BDA adoption intention (Caesarius & Hohenthal, ; Lai, Sun, & Ren, ) and postadoption usage (Obal, ), the impact of BDA adoption on firm performance (Gunasekaran et al, ), and organizational digital transformation (Dremel, Wulf, Herterich, Waizmann, & Brenner, ), the prior research has neglected the factors underlying the individual‐level adoption of BDA (Verma, Bhattacharyya, & Kumar, ). This remains an obstacle and a relevant topic for organizations aiming to understand individual behaviour and increase individual‐level BDA usage.…”