Big data adoption (BDA) and its barriers, opportunities, and expected benefits are increasingly attracting researchers' and practitioners' attention. For developing economies, BDA has special importance; however, they have struggled to identify the barriers hindering it. This study aims to identify the barriers to BDA in developing economies and their relative importance across sectors to identify sectors' readiness for BDA. Based on a review of the BDA literature, semi‐structured interviews with big data (BD) experts, and a questionnaire‐based survey, five barrier sets, and 19 sub‐barriers were identified. Thereafter, barrier sets for each sector were identified, analyzed, discussed, and compared. Analytic hierarchy process (AHP) was used to identify the relative importance of these barriers across sectors, while the technique for order of preference by similarity to ideal solution (TOPSIS) was used to rank sectors according to their readiness for BDA. This study positions itself as a reference for scholars and practitioners interested in BDA in developing economies.

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Social media platforms (SMPs) have become a key source of success for many organizations in today’s complex business environment due to advancements in information and communication technologies that have created dynamic innovations. This study aims to explore the complex relationships between SMPs’ usage and organizational performance with respect to small and medium-sized restaurants in Jordan. In addition, it investigates the impact of competition intensity as a moderating variable. The model of the study was assessed and examined by gathering data from 331 Jordanian restaurants using the partial least squares (PLS) method. The findings revealed that SMPs’ usage is positively associated with restaurant performance (financial, marketing, and operational). In addition, the results indicate a significant moderating impact of competition intensity only on the relationship between SMPs’ usage and restaurants’ marketing performance. Based on the results, several theoretical and practical implications for restaurants have been suggested, as well as further research avenues.