The Complexity of Interaction between Social Media Platforms and Organizational Performance

Alalawneh, Ammar A. Faleh; Al-Omar, Saleh Yousef Y.; Alkhatib, Saleh Fahed

doi:10.3390/joitmc8040169

Cited by 8 publications

(6 citation statements)

References 104 publications

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“…Social media has transformed the way in which businesses interact with consumers, potential employees, and one another. One of the primary benefits of social media is that it increases informational business capital, which refers to the knowledge and information a business can use to create value and obtain a competitive advantage [22,23]. Businesses have access to a plethora of information about customers, competitors, industry trends, and market conditions via social media.…”

Section: The Importance Of Social Media Monitoring For Business Capit...mentioning

confidence: 99%

“…This can enhance the organization's efficiency, productivity, and creativity, resulting in increased business capital. For example, a company may use social media to facilitate collaboration between teams working on a new product development project, allowing them to share ideas and best practices and work more efficiently towards a common objective [23,25,27].…”

Section: The Importance Of Social Media Monitoring For Business Capit...mentioning

confidence: 99%

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The Role of Social Media in Enhancing Communication and Collaboration in Business

Okonkwo,

Awad

2023

J. Digit. Mark. Commun.

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The study aimed to highlight the importance of effective communication and collaboration in modern business, and how social media can be used as a vital tool to connect with customers, employees, and other stakeholders in new and innovative ways. Effective communication and collaboration are essential to the success of any business, particularly in the modern era, where competition is intense and innovation is required to stay competitive. To accomplish their goals, businesses must be able to communicate ideas, feedback, and information efficiently and effectively. Social media has become an indispensable instrument for connecting with customers, employees, and other stakeholders in novel and creative ways, resulting in increased innovation, enhanced productivity, and a more engaged and motivated workforce. Businesses can improve their knowledge transfer processes and foster a culture of continuous learning and innovation by leveraging social media platforms. Favourable network externalities in social media refer to the favourable effects that result from an increase in social media platform usage. This allows businesses to reach a larger audience and increase brand recognition. Social media can also provide valuable insights into customer behaviour and preferences, allowing businesses to tailor their marketing strategies and products to suit their customers' needs. Social media monitoring is essential for the growth of business capital because it enables businesses to measure their online reputation and respond promptly to any negative comments or feedback. However, social media has been linked to melancholy, anxiety, and addiction. Therefore, businesses must take steps to mitigate the negative effects of social media on the mental health of their employees, such as providing mental health support services and promoting healthy social media usage.

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Section: The Importance Of Social Media Monitoring For Business Capit...mentioning

confidence: 99%

Section: The Importance Of Social Media Monitoring For Business Capit...mentioning

confidence: 99%

The Role of Social Media in Enhancing Communication and Collaboration in Business

Okonkwo,

Awad

2023

J. Digit. Mark. Commun.

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“…Media sosial bergunsi untuk berkomunikasi dan membagikan interaksi mengenai apa yang konsumen cari (Chamdani, 2018). Platform media sosial telah menjadi sumber utama kesuksesan bagi banyak organisasi dalam lingkungan bisnis yang kompleks saat ini karena kemajuan dalam informasi dan komunikasi teknologi yang telah menciptakan inovasi yang dinamis (Alalawneh et al, 2022).…”

Section: Social Media Interactionunclassified

Increasing MS Glow and MS Glow Men Skincare Purchasing Decisions Through Social Media Interaction

Qhoiru Annisa Mustikasari,

Parlagutan Silitonga

2023

JAMBAK

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Beauty and Health for the upper middle class are primary needs like food and drink. Marketers compete to influence potential buyers of their products. The purpose of this study was to improve purchasing decisions with brand equity and price perceptions through the mediating role of social media interactions on MS Glow skincare products. The population in this study were all MS Glow skincare users, using accidental sampling as a sampling technique, namely 150 respondents. Methods of data collection using questionnaires distributed to respondents. The analysis used is path analysis with the help of SmartPLS 3.3. The results showed that the value of each variable directly or indirectly had a positive and significant effect.

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“…According to Power and Phillips-Wren (2011), "Social media (SM) and Social Media Platforms (SMPs) have emerged because of web 2.0 (participatory web) innovations to enhance human communication and create dynamic and interactive dialogues" (p. 251). Alalawneh, Al-Omar, and Alkhatib (2022) add that SMPs are global and are known for their permanent access at any time and anywhere. Thomsen Trampedach (2022) reports that "Around six (6) bil-lion user accounts and two (2) billion active users can be attributed to only 10 Social Media Platforms (SMPs)" (para 1).…”

Section: Introductionmentioning

confidence: 99%

SmartNews: An Automatic Approach for Event Detection on Media Platforms

Hazimeh

2022

ZT/JR

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Social Media Platforms (SMPs) are currently the leading media data sources in the world; billions of people’s electronic devices have adopted these SMPs for their use. The users ‘ accounts on these platforms generate massive amounts of data daily. Data have become an essential building block for many organizations of different domains. Recently, media organizations started using social media as a principal source to collect data, mainly news. Having recognized the importance of SMPs and data availability, media organizations are not using these data efficiently. Many media organizations still use and analyze internet data, especially from social media, manually, which leads to many disadvantages. This research proposes a more efficient and automated approach to collecting information from social media. Actually, this paper proposes an integrated framework that can extract data from multiple SMPs and merge them, store them, and finally allow media workers to extract fundamental data (events) automatically and smartly from social media. The proposed framework takes input from a query and finds the following information: top tweets, total likes and retweets on this query, user’s identity, sentiment analysis, and finally, the prediction component that can classify if a particular item has classified an event or not. An advantage of this approach is to help media leaders control and track their performance in the media sector and maintain popularity on the internet. The proposed system has been validated on real datasets collected from different data sources. Findings show that this proposed system has remarkable accuracy, precision, and recall results, after evaluating different machine learning algorithms.

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The Complexity of Interaction between Social Media Platforms and Organizational Performance

Cited by 8 publications

References 104 publications

The Role of Social Media in Enhancing Communication and Collaboration in Business

The Role of Social Media in Enhancing Communication and Collaboration in Business

Increasing MS Glow and MS Glow Men Skincare Purchasing Decisions Through Social Media Interaction

SmartNews: An Automatic Approach for Event Detection on Media Platforms

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