Horizontal and vertical demand forecast information sharing in a distributive dual‐channel supply chain considering the manufacturer's product quality improvement

Abstract

Under the influence of market demand uncertainty, we discuss the issue of horizontal and vertical demand forecast information‐sharing in a distributive dual‐channel supply chain composed of a manufacturer, a traditional retailer and an online retailer in which both retailers obtain heterogeneous demand information through big data technology. We analyze vertical information‐sharing strategies in the condition that the manufacturer invests in product quality improvement under different horizontal information‐sharing scenarios. We also explore the value of horizontal information‐sharing across different channels through contrastive analysis. And the equilibrium information‐sharing states in different scenarios are conducted.

Pricing decision making and coordination of a dual‐channel supply chain considering online reviews and channel preferences

“…Likewise, Yang et al (2020) found that the influence of online reviews could effectively increase the sales price of the manufacturer and the retailer's channel in the dual channel. The introduction of online commentary increases information sharing and reduces the impact of uncertainty in market demand, which benefits both members of the supply chain (Dou et al, 2023). If manufacturers open online channels and invest in online review services at the same time, they can effectively increase the selling price of manufacturers and retailers in dual channels (Yang et al, 2020).…”

“…If manufacturers open online channels and invest in online review services at the same time, they can effectively increase the selling price of manufacturers and retailers in dual channels (Yang et al, 2020). Because the introduction of online reviews increases information sharing and reduces the impact of market demand uncertainty, this is beneficial for supply chain pricing (Dou et al, 2023).…”