Understanding of Travel Motivations of Domestic Tourists

Abstract

Domestic tourism plays an essential role in the tourism industry and contributes to the overall economic development. This study aims to investigate the relationship between push and pull travel motivations of domestic tourists, their behavioral intentions, a direct influence of travel motivations on perceived benefit and perceived value of domestic tourists. The paper applies the concept of push and pull factors of travel motivation, perceived benefit, perceived value, and behavioral intention. The study implies a quantitative research method - questionnaire survey targeting domestic tourists in Mongolia between July to September 2019. A total of 1068 returned questionnaires were analyzed using factor analysis, reliability test, regression, path analysis, and SEM. The research result suggests that travel motivations (push and pull factors) were significant constructs of behavioral intentions. Moreover, the research results are significant for tourism practitioners, researchers, and destination managers to understand the motivational factors of domestic tourists, their perceived benefit and value, and behavioral intention. The study outcomes could assist destination planners to develop new products and services or to enhance destination offer and tourist experiences by improving pull factors that include better service quality, various travel activities, ease of accessibility, reasonable pricing, and attractive environment; which latter lead to increase domestic tourist numbers and overall competitiveness of the destination.

Examining the Influence of Push and Pull Travel Motivation Factors on Domestic Tourism Performance. A Case of Mombasa County, Kenya

“…On the other hand, socialization was not statistically significant in influencing domestic tourism performance. These findings were concordant with those of Luvsandavaajav &Narantuya, 2021 andMapingure et al, 2019, where domestic tourists were pushed by the desire for novelty, nature seeking, as well as the need to relax and escape daily routine. Meanwhile, these results differed with those of Subadra et al, (2019) in Bali and Mapingure et al, (2019) in Zimbabwe, who reported that the desire to escape daily routine and prestige were not perceived as important push factors.…”

“…These results were consistence with those of a study conducted in Mongolia, where a number of related factors such as the presence of natural scenery, sightseeing, diverse attractions (i.e. cultural, sporting and entertainment); wide open space and good natural atmosphere pulled domestic tourists to destinations (Luvsandavaajav & Narantuya, 2021). Similarly, in Bali and Ladakh, tourists are attracted to the destination by factors ranging from natural attractions, the atmosphere and climate, security/safety and hygiene and an opportunity for outdoor activities (Antara & Prameswari, 2018;V.…”

“…While the focus of the above studies were on different target groups, the findings above concurred with those of Wong, Musa & Taha, (2017) who found out that push factors influenced majority of tourists satisfaction, however. Other findings have indicated that both push and pull factors are significant and have a positive image on either choice of destination, perception of a destination and tourists intention to visit (Antara & Prameswari, 2018;Bayih & Singh, 2020;Ezeuduji & Dlomo, 2020;Luvsandavaajav & Narantuya, 2021;Pereira & Gosling, 2019;Salimon et al, 2019;Siregar et al, 2020).…”

“…Globally, the desire to escape from daily routine, relaxation, the need to explore new cultural experiences, meet new people and the need to acquire new knowledge are some of the main push factors for domestic tourists who visited Mongolia (Luvsandavaajav & Narantuya, 2021) , India (V. and Medan city (Siregar et al, 2020). Similarly, the international visitors that visited Bali experienced the above mentioned factors, in addition to the desire to engage in local cultures (Subadra, Sutupa, Artana , yuni and Sudiarta, 2019).…”

“…International travellers to Bali are attracted to the richness in natural and cultural resources. Likewise, domestic tourists in Bali, Mongolia and Medan City are attracted to beautiful natural scenery, atmosphere and climate, security and hygiene (Antara & Prameswari, 2018;Luvsandavaajav & Narantuya, 2021;Siregar et al, 2020;Subadra et al, 2019).…”