Do personal values and motivation affect women’s solo travel intentions in Taiwan?

Abstract

Female solo travel is experiencing a global increase and specifically, gaining popularity in Asia. This study explores how personal values and female solo travel motivation affect travel behavior. Using a sample comprising 381 single females in Taiwan, partial least squares structural equation modeling was utilized to investigate the hypotheses. The results revealed Hypothesis 1 and Hypothesis 3 are supported, which verifies personal internal values significantly affect female solo travel motivation, and are identified as significant factors influencing female solo travel intention. Additionally, Hypothesis 5 is partially support, indicating the female solo travel motivations of escape/relaxation, relationship, and self-actualization contribute to the formation of positive female solo travel intention. As Hypothesis 2 and Hypothesis 4 are unsupported, external values have no impact on female solo travel motivation or any significant effect on female solo travel intention. This research adds to the vast gap in tourism literature by identifying the personal values and motivations of female solo travel, and benefits the development of the female solo travel market.

The impact of push-pull motives on internal tourists’ visit and revisit intentions to Egyptian domestic destinations: the mediating role of country image

“…This also agrees with the findings of Sangpikul (2009), discovering that the most perceived push dimensions to push Asians and Europeans to Thailand were novelty-seeking and escape and relaxation. This is similar to the results of Chen et al (2023) study andTeng et al (2023) study. Based on the above, this research will concentrate on the following push dimensions mentioned by Yousefi and Marzuki (2015), namely rest and relaxation, enhancing the ego, and novelty and knowledge seeking.…”

“…However, different results were found regarding the last push dimension, which is the rest and relaxation. The findings of this research regarding the impact of rest and relaxation on internal tourists' visit intention to a domestic destination in Egypt (H1-1) was insignificant, and accordingly showed inconsistency with the results of Chen et al (2023), Teng et al (2023), andSangpikul (2009), who argued that escape and relaxation have a positive significant impact on the visit intention as per the study of each. Therefore, H1-2 and H1-3 were met.…”

Predicting the Role of Motivation, Sensation-Seeking, and Constraints in Shaping Visitors’ Intention and Stage of reading to Visit a Folk Theatre

“…The results of this study are consistent with previous research conducted by Chu (2018), Li and Cai (2012), and Teng et al (2023) who found a positive relationship between visitor motivation and visit intention. However, this study differs from previous research conducted by Suhud and Allan (2019) and Suhud and Wilson (2016), who suggested a connection between motivation and the stage of readiness in other contexts.…”

Peregrinas modernas

“…Por una parte, se ha visto una tendencia teórica a considerar a las mujeres que viajan solas como sujetos en búsqueda de autorrealización, puesto que mientras realizan actividades turísticas en solitario serían capaces de separarse de sus roles sociales preestablecidos para buscar una identidad propia y un autodesarrollo (Leves-Maneze y Boscolo-Pacheco, 2019; Neluhena et al, 2023;A. Pereira y Silva, 2018;Teng et al, 2023). Por otra parte, también se consideran como factores de autorrealización las motivaciones vinculadas a la religiosidad y a la espiritualidad (Ivtzan et al, 2013; Koltko-ROTUR, Revista de Ocio y Turismo Rivera, 2006;Watson et al, 1995).…”