This study describes the use of the new model of environmental behavior, which links altruism with the theory of planned behavior (TPB), to predict the relatively difficult behavioral intention of visiting a green hotel in Taiwan. The objectives of the study are threefold. First, the authors empirically examine how individual characteristics of the TPB model affect traveler intention to visit green hotels; second, they apply a TPB model to construct an amended model that focuses on altruism, imported from psychology-based research. Third, by capturing the affective component that motivates behavioral intention, the altruism construct will help bolster the TPB model to the domain of visiting a green hotel. The findings show that attitude, subjective norms, perceived behavioral control, and altruism all positively affect customer intention to visit a green hotel. This study also derives wider implications for managers in the hospitality industry, both from a theoretical and practical viewpoint.
During the coronavirus disease 2019 (COVID-19) pandemic, quarantine hotel employees face a higher risk of infection while they host quarantine guests from overseas. This is the first research to empirically investigate the psychological effects of operating a quarantine hotel on its employees. The empirical results indicate that heightened fear of COVID-19 leads to adverse mental health issues for quarantine hotel employees and confirm that depression, anxiety, and stress have a significant influence on turnover intention. These findings contribute to the extant knowledge base by uncovering the role of mental health in employee turnover intention. Based on the results, implications are presented for practitioners.
Abstract:The study investigates consumers' intent to patron green restaurants by application of the Value-Attitude-Behavior model. The present study examines the interrelationships among consumers' values, attitudes, and environmental concerns, and explores how they relate to their intentions to visit green restaurants in Taiwan. Data were gathered by face-to-face surveys, conducted by trained interviewers in a variety of locations, including at train stations, supermarkets, department stores, shopping malls, and adult education classes to obtain data from a representative demographic profile. The findings of this study suggest that the personal values and general attitudes positively affect consumers' intentions to visit a green restaurant. Additionally, the results found personal values and environmental concern have significant influence on the attitude toward green restaurants. Managerial implications and future directions of these findings were also discussed.
Background: The COVID-19 pandemic has had a far-reaching and unprecedented influence on economies worldwide. It has also impacted on the global population's mental health and caused negative psychosocial effects, which may lead to psychological crises. During the pandemic, the challenges for quarantine hotel employees are not only the increased workloads created by operating a quarantine hotel but also high psychological stress associated with job insecurity, risk of exposure and contagion for themselves, their friends and families. This research attempts to explore COVID-19-related depression, anxiety, and stress among quarantine hotel employees in China. The mental health of quarantine hotel employees, who have faced unprecedented changes, is paramount while they provide hospitality and care for healthcare workers and quarantine guests during mandatory quarantine periods. Methods: This is a cross-sectional study that applied convenience sampling to collect questionnaire samples from 170 quarantine hotel employees in Xiamen, Fujian Province, China, during the COVID-19 pandemic, from May 20 to June 10, 2020. The Depression, Anxiety, and Stress Scale (DASS-21) was used to collect data. The study uses descriptive analysis, chi-square test and binary logistic regression to examine the sociodemographic factors associated with depression, anxiety and stress levels during the COVID-19 pandemic. Results: The results reveal that 43.5% of respondents report moderate to extremely severe symptoms of depression; 68.2% have moderate to extremely severe anxiety symptoms; and 8.2% indicated moderate to extremely severe stress symptoms. Quarantine hotel employees who have a higher level of education are less likely to experience anxiety, and those with higher incomes are less likely to experience depression. Discussion: In order to mitigate the increasing levels of anxiety and depression among their staff, quarantine hoteliers or managers urgently need to implement mental health assistance programs, such as providing extra training in hygiene and knowledge about COVID-19, offering online counseling and psychological support services, training in positive thinking, encouraging staff to keep in touch with their personal support networks, and constructing a resilience model.
During the pandemic, quarantine hotel workers face a higher risk of infection while they host quarantine guests from overseas. This study’s aim is to gain an understanding of the knowledge, attitudes, and practices (KAP) of quarantine hotel workers in China. A total of 170 participants took part in a cross-sectional survey to assess the KAP of quarantine hotel workers in China, during the COVID-19 pandemic. The chi-square test, independent t-test, one-way analysis of variance (ANOVA), descriptive analysis, and binary logistic regression were used to examine the sociodemographic factors associated with KAP levels during the COVID-19 pandemic. The results show that 62.41% have good knowledge, 94.7% have a positive attitude towards COVID-19, but only 78.2% have good practices. Most quarantine hotel workers (95.3%) are confident that COVID-19 will be successfully controlled and that China is handling the COVID-19 crisis well (98.8%). Most quarantine hotel workers are also taking personal precautions, such as avoiding crowds (80.6%) and wearing facemasks (97.6%). The results evidence that quarantine hotel workers in China have acquired the necessary knowledge, positive attitudes and proactive practices in response to the COVID-19 pandemic. The results of this study can provide a reference for quarantine hotel workers and their targeted education and intervention.
The study herein describes the use of the extended theory of planned behavior (TPB), together with the additional variable of past behavior, to investigate the intentions of individuals to visit green hotels in Taiwan. The aims of the present study were threefold: i) to use the extended TPB to identify the factors that affect customers' intentions to visit a green hotel; ii) to investigate the effect of past behavior on customers' visiting intentions; and iii) to examine the mediating role of the variables of the TPB on the relationship between past behavior and the intention to visit a green hotel. Data collected from 250 faceto-face surveys confirmed the hypotheses of the present study and the findings of the current literature on this wider topic. The findings reveal that attitude, subjective norms, perceived behavioral control, and frequency of past behavior, all positively affect the intention of a customer to visit a green hotel. In addition, the influence of the frequency of past behavior on the intention to visit a green hotel, was partially mediated by the variables of the TPB. The findings show that the modified TPB may be used to understand behavioral intention in the context of visiting a green hotel. Some wider implications were also derived, both from a theoretical point of view and from a practical one, for managers in the hospitality industry.Key words: Green hotels, theory of planned behavior, attitude, subjective norms, behavioral intention, past behavior.
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