Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types

Kong, Hyun Min; Ko, Eunju; Chae, Heeju; Mattila, Pekka

doi:10.1080/20932685.2015.1131435

Cited by 108 publications

(90 citation statements)

References 51 publications

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“…This finding was contrary to the literature that if consumers have more knowledge and are more engaged with the SFC, they will be more likely to purchase SF products (Song & Ko, 2014). Interview analysis also supports the general consensus that accessibility, visibility, and price are significant barriers to purchasing SF and therefore the product must match mainstream versions in all other areas with sustainability being a "bonus" feature (Carrigan & Attalla, 2001;McNeill & Moore, 2015;Perry & Chung, 2016).…”

Section: Discussioncontrasting

confidence: 56%

“…The aim of this study was to investigate whether CIEs can impact the attitudes and actions of mainstream consumers towards SF. In conclusion, the @the_press_tour account had a positive effect on awareness of the SFC, which is the first step in closing the attitude–behaviour gap (Kong et al, ). As cognitive values were positively affected by the account, it can be posited that repeated and increased exposure to sustainable concepts within SM communities will lead to a prevailing norm that predisposes sustainable practice.…”

Section: Discussionmentioning

confidence: 93%

“…Further, social and environmental concerns may be intrinsic to the individual's self-concept and also relate directly to sustainable purchase decision making and behaviours (Cowan & Kinley, 2014). Correspondingly, a lack of knowledge of the SFC and eco-fashion products will result in nonpurchasing behaviour; in other words, a gap in knowledge of sustainability will result in a lack of purchase of sustainable goods (Birtwistle & Moore, 2007;Gam, 2011;Kong et al, 2016;McNeill & Moore, 2015;Song & Ko, 2014). However, where the social norm is towards sustainable concerns and ethical practice, the TPB can be applied to suggest that the impact of social interaction will result in increased social pressure towards sustainable consumption.…”

Section: The Attitude-behaviour Gapmentioning

confidence: 99%

“…Consumers can play a significant role in altering industry standards and engaging with the SFC could foster industry change (Hopkinson & Cronin, 2015). However, although consumer awareness and concern about the SFC is growing, this does not correlate to sustainable behaviours in consumption (Kong, Ko, Chae, & Mattila, 2016). This disparity, known as the "attitude-behaviour" gap, has received much research attention as it is recognised that sustainable practices need to become mainstream and to be adopted industry-wide (McNeill & Moore, 2015).…”

Section: Introductionmentioning

confidence: 99%

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Taking sustainable fashion mainstream: Social media and the institutional celebrity entrepreneur

McKeown

Shearer

2019

J of Consumer Behaviour

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There is a growing imperative to address the negative environmental impact of fashion and an increased awareness of sustainability issues: the sustainable fashion concept (SFC). However, while consumers are becoming more aware and concerned about sustainability, this is not resulting in the purchase of sustainable fashion products in preference to “mainstream” goods. This so‐called attitude–behaviour gap is well documented in academic literature, and yet there is a lack of research into potential methods of disrupting this phenomenon. This study seeks to redress this by examining the potential influence of celebrity institutional entrepreneurs (CIEs) to raise awareness of the SFC and to therefore guide and change consumer behaviour towards more sustainable practice. CIEs are celebrities who use their social position to espouse their values with the intention of influencing institutional habits and behaviours. In this case, Emma Watson is identified as an appropriate and credible proponent, and her @the_press_tour Instagram account was used to examine her influence. A netnographic investigation of this account was conducted in combination with eight in‐depth interviews with account followers to examine attitudes and actions towards sustainable fashion. Findings showed that the account had partial impact on consumer engagement with the SFC in that it led to the participants being more likely to discuss and consider the issues around sustainable fashion; however, it had no significant impact on purchases of sustainable fashion. The study concludes that CIEs can impact the attitudes of mainstream consumers towards sustainable fashion; however, further research is required to determine any long‐term influence.

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Section: Discussioncontrasting

confidence: 56%

Section: Discussionmentioning

confidence: 93%

Section: The Attitude-behaviour Gapmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Taking sustainable fashion mainstream: Social media and the institutional celebrity entrepreneur

McKeown

Shearer

2019

J of Consumer Behaviour

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“…This shows that consumers are now becoming more interested in whether the material contents of their luxury apparels or products are being sourced from transparent and ethical supply chains (Han & Stoel, 2016;Kong, Ko, Chae, & Mattila, 2016;Miller-Spillman et al, 2016). Fashion houses and companies have to be aware that the sourcing of materials and ingredients from third world countries could lead to negative publicity (i.e.…”

Section: Discussionmentioning

confidence: 98%

Conceptualizing country-of-ingredient authenticity of luxury brands

Cheah

Zainol²,

Phau

2016

Journal of Business Research

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What motivates the purchasing of green apparel products? A systematic review and future research agenda

et al. 2023

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The contemporary business landscape is witnessing an ever‐increasing concern for environmental sustainability, which has also surfaced in the apparel industry through the introduction of green apparel. Whether the adoption of green apparel is as a result of growing external pressures on firms to adopt green practices or due to deliberate strategies to incorporate sustainable orientation in the making of products, it remains a topical subject—making a comprehensive account of the existing academic literature indispensable. Furthermore, while academic research on green apparel is undoubtedly at an all‐time high, the literature is largely disjointed, necessitating a robust synthesis of the exiting literature to illuminate the existing shortcomings and to provide direction to the future research efforts. A systematic literature review (SLR) was conducted to gauge the existing literary work in this field and to identify research gaps. After the critical review of 90 selected studies, four major themes were extracted: consumer apparel purchase, circular economy, consumer awareness, and barriers. After we identified theme‐based critical knowledge gaps in the existing literature, we posed corresponding research questions that provide avenues for future research. The study also constructed a framework with significant practical and theoretical implications. Researchers can obtain a comprehensive understanding of the broader contours of this academic field and, with our meticulously tabulated gaps and potential research questions, explore new dimensions and broaden the horizons of this field.

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Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types

Cited by 108 publications

References 51 publications

Taking sustainable fashion mainstream: Social media and the institutional celebrity entrepreneur

Taking sustainable fashion mainstream: Social media and the institutional celebrity entrepreneur

Conceptualizing country-of-ingredient authenticity of luxury brands

What motivates the purchasing of green apparel products? A systematic review and future research agenda

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