Conceptualizing country-of-ingredient authenticity of luxury brands

Cheah, Isaac; Zainol, Zahirah; Phau, Ian

doi:10.1016/j.jbusres.2016.04.179

Cited by 50 publications

(50 citation statements)

References 23 publications

(44 reference statements)

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“…A u t h e n t i c i t y A s s u r a n c e O r i g i n A s s u r a n c e C u s t o d y A s s u r a n c e I n t e g r i t y A s s u r a n c e manufacture) and the place customers associate to the brand (country of brand origin) can impact customers' product evaluations (Hall, Pitt, & Wallstrom, 2015;Laufer & Wang, 2018;Ulgado & Lee, 1993). Similarly, the origin of key components and ingredients (country of ingredient) also influences customers' opinions and purchasing intent (Cheah, Zainol, & Phau, 2016). These effects are based on stereotypical views of countries associated with products' and brands' origin.…”

Section: Provenance Knowledgementioning

confidence: 99%

It’s real, trust me! Establishing supply chain provenance using blockchain

2019

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Section: Provenance Knowledgementioning

confidence: 99%

It’s real, trust me! Establishing supply chain provenance using blockchain

2019

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“…End‐consumers do not seek authenticity in fake and false products but are, instead, looking for elements that are genuine, real, and true in their consumption experiences (Arnould & Price, ; Grayson & Martinec, ; Rose & Wood, ). Surprisingly, the concept of authenticity has received limited attention in the luxury literature (Beverland, , ; Beverland & Luxton, ; Cheah et al., ) despite its crucial importance. The current study not only addresses this situation, but tests the authenticity factor and how it can be affected by a downward extension and branding strategies in their spillover effect on the parent brand.…”

Section: Research Background and Hypothesis Developmentmentioning

confidence: 99%

“…In addition, one of the main factor associated to luxury brands and its consumers is the concept of authenticity (Beverland, , ; Beverland & Luxton, ; Cheah, Zainol, & Phau, ; Hitzler & Müller‐Stewens, ). Crises in the economic world have changed attitudes and behaviors of luxury consumption and true luxury customers are looking for authenticity, purpose, and sustainability.…”

Section: Introductionmentioning

confidence: 99%

“…Previous studies have found that authenticity can be perceived as too commercial due to creative activities (Holt, ), not adapting to the true luxury consumers (Beverland, ), as linked to emotional attachment (Morhart, Malär, Guèvremont, Girardin, & Grohmann, ), help pursue personal goals (Beverland & Farrelli, ), or relevant to brand identity, status, and equity (Guevremont & Grohmann, ). In the luxury literature, authenticity have been investigated in terms of country‐of‐ingredients and brand attachment (Cheah et al., ), the impact of integrated communications on authenticity (Beverland & Luxton, ), or antecedents of authenticity (Beverland, ).…”

Section: Introductionmentioning

confidence: 99%

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The spillover effect of downward line extensions on U.S. consumers’ evaluation of a French luxury parent brand: The role of branding strategies, authenticity, and fit

Boisvert

Ashill

2018

Psychology and Marketing

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The phenomenon of "masstige brands" has led many luxury brands to launch downward extensions, which come with the risk of diluting the parent brand. The goal of this study is to test the extent to which downward line extensions may impact a French luxury parent brand's evaluation by U.S. consumers through the role of branding strategies, extension authenticity, and fit. Based on an ANOVA design, our results show that different branding strategies, such as direct, sub-branded, and/or independent/standalone line extensions, have different impacts on the level of dilution of the luxury parent brand. Specifically, an independent/standalone brand scores better for a downward extension than for a horizontal extension. The findings also reveal that extension authenticity and fit play a key role in the process. Theoretical and managerial implications are provided. K E Y W O R D Sbranding strategies, downward extensions, extension authenticity, extension fit, luxury brands, spillover effect

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“…Further, ingredient healthiness perception (IHP) reflects the consumer evaluations regarding whether a particular ingredient promotes health (Bitzios, Fraser, & Haddock-Fraser, 2011;Cheah, Zainol, & Phau, 2016). It is often considered as a central aspect associated with the success of the food products in terms of sales (Ares, Gimeenez, & Ambaro, 2008;Grunert, Bech-Larsen, & Bredahl, 2000).…”

Section: Brand Trust and Ingredient Healthiness Perceptionmentioning

confidence: 99%

Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India

Roy

Vijay

Parsad

2017

J of Consumer Behaviour

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This paper focuses on the product-harm oriented brand crisis situation from the perspective of food safety scandal. Food safety scandals cause the deterioration of consumer confidence and thereby affect consumer food choices. However, there exists a lack of studies that examine the consumer response to a brand involved in a food safety scandal. The main research questions addressed are (a) to explicate a detailed mechanism of the consumer response towards a brand involved in food safety scandal and (b) what prompts a consumer to trust the faulty brand again.Further, this study presents empirical contextualization from a real brand-specific food safety scandal, the 2015 monosodium glutamate scandal of Nestlé Maggi noodles in India. The study is based on 308 Indian consumers and employs structural equation modeling to analyze the data.The results show that the emotional attachment with the brand forms the basis of the restoration of brand trust by enhancing the authenticity perception of the brand among consumers. This, in turn, forms the basis for the enhancement of healthiness perception of ingredients in order to restore the purchase intention and mitigate blame attribution among consumers. The results are further analyzed from the brand perspective to outline critical implications toward food brand crisis management. This study is among the initial studies to focus on the aftermath of food safety scandals from the brand and consumer perspective. (Zou & Li, 2016). In this paper, we focus upon the specific brand crisis wherein the product is found to be dangerous and/or defective (Dawar & Lei, 2009). Commonly referred to as the productharm crisis situation, a great need is often felt to understand the consumer evaluations towards a faulty brand (Gao, Knight, Zhang, & Mather, 2013). This understanding is especially helpful in guiding crisis management and risk analysis (Dutta & Pullig, 2011). Further, in this paper, we seek an empirical contextualization of the product-harm crisis situation in the food industry.As recurring events in the food industry, food safety scandals trigger overwhelming reactions towards food safety (see Bánáti, 2011). the finer nature of the crisis management approach to be undertaken by the faulty brand. As such, only Falkheimer and Heide (2015) present grained empirical insights on crisis management. Apart from rectifying the flaws erupted in the scandal, the authors further outline the significance of denial and blame shifting towards suppliers as an important intrinsic aspect to govern the redemption. In order to address these concerns, we develop an exploratory framework for the evaluation of the consumer response to a brand involved in food safety scandal.We further seek an empirical contextualization from the 2015 monosodium glutamate (MSG) scandal of Nestlé Maggi noodles inIndia. This is a well-known product-harm crisis that was spread throughout India and witnessed overwhelmingly negative reactions from consumers towards the brand and food safety. In this food safety sca...

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Conceptualizing country-of-ingredient authenticity of luxury brands

Cited by 50 publications

References 23 publications

It’s real, trust me! Establishing supply chain provenance using blockchain

It’s real, trust me! Establishing supply chain provenance using blockchain

The spillover effect of downward line extensions on U.S. consumers’ evaluation of a French luxury parent brand: The role of branding strategies, authenticity, and fit

Consumer response to brand involved in food safety scandal: An exploratory study based on a recent scandal in India

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