Understanding Cross-Cultural Differences in Conceptualizing International Trade Patterns: A Neuroeconomic Perspective

Abstract

Neuroeconomics has been seldom used in investigating the impact of culture on international trade. This research proposes a scientific approach to investigate how cross-cultural differences contribute to the conceptualization of international trade patterns globally. International business relations are directly influenced by factors such as cultural variations which distinguish one foreign market from another. Therefore, the level of understanding these cultural differences is able to determine the success or not of business opportunities. In response to the scarcity of scientific investigation of cultural influence on international trade, the purpose of this study is to propose a neuroeconomic framework as a strategic instrument to elucidate the cross-cultural dimension of international commercial relations. Echoing this, our study uses cultural diversities and cognitive classifications established in literature to adopt a unique scientific tool for the conceptualization of international trade patterns across the world. This research establishes the cognitive mechanism of cross-cultural diversity, as a novel framework to conceptualize international trade patterns. By unveiling the cognitive process of cross-cultural diversity, this article provides an instrument to unlock trade barriers of individualism and collectivism across nations.

The moderating effect of expatriate acculturation on career sustainability: Evidence from Chinese University alumni from Africa

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“…Secondly, this research uncovered the effect of EA on the CC-CS mechanism without considering time. According to existing studies, the cultural setting of the host country is directly related to time, thus cultural situations, especially in terms of expatriate living conditions do change with time (Agbanyo & Wang, 2022). Obviously, the impact of EA will change in orientation and intensity with changing times.…”

Методы Нейронауки При Изучении Мировой Политики

“…Исследования по использованию методов нейронауки для изучения международных переговоров активно проводятся за рубежом несмотря на то, что начало им положено совсем недавно. Значительная часть работ посвящена анализу торговых переговоров [Agbanyo, Wang 2022]. Изучаются эмоции на переговорах, которые являются важнейшим регулятором деятельности.…”

Multicultural Neurolinguistics: A Neuroscientific Perceptive of Cross-Cultural Differences in Translation

“…This field needs to address both classic and new questions such as how the interaction between the features of languages and the brain anatomy and function affect the neural basis of different languages, how social factors (e.g., social economic status, education, vocabulary and knowledge explosion, technology use, communication style, economic, cultural orientation, etc.) that shape the language use and experiences would shape the brain (Raizada et al, 2008 ; Agbanyo and Wang, 2022 ), and how language and the brain coevolve to create the diversity in languages and the diversity in neural bases of languages (Han and Northoff, 2008 ; Ellis et al, 2015 ). There are three distinct ways, occurring at different stage of development, in which cultural factors might help mold the human brain.…”