“…In the cognitive understanding of frames as analytical devices, they allow people to make assumptions about the purposes and goals of policy and decision-making, and in doing so they bring together facts, opinions, values, beliefs and interests (Funfgeld and McEvoy, 2014). Framing is seen as operating at an individual or collective level (Fleming, et al, 2015) and as an automatic, unavoidable and often subconscious process that leads to the creation of multiple parallel interpretations of a particular reality (Fleming, et al, 2015;Funfgeld and McEvoy, 2014). Analysing frames as the cognitive devices through which individuals or groups make sense of an issue, allows for the unearthing of the underlying assumptions and worldviews behind particular positions (Funfgeld and McEvoy, 2014;Miller, 2000).…”