“…American consumers also perceived fresh produce as a primary reason for attending farmers' markets [15][16][17]. Coming directly from the farm, farmers' markets improve consumers' access to fresh produce, at lower costs.…”
Section: Discussionmentioning
confidence: 99%
“…Attributes like food safety and production processes (e.g., organic and chemical-free) were valued by consumers in Michigan [21] and Illinois [24], respectively. Universalism-led personal values concerning support for the environmental and social sustainability [32] of farmers and for the local economy [16,23] were commonly evident in the West. These obvious differences are attributable to situational effects, such as spatial and geo-political factors, and are inevitable, especially when analyzed through the prism of Maslow's Hierarchy of Needs.…”
Abstract:In an increasingly competitive market environment, understanding why consumers purchase fresh produce from farmers' markets is pivotal to understanding the markets' value and to strengthening the rural economy. This is the first study to employ a means-end chain (MEC) framework to analyze the motivations underlying consumer preference for farmers' markets. The linkages between these motivators are important steps in understanding why consumers purchase fresh produce from farmers' markets. Based on in-depth interviews with 212 shoppers at the farmers' markets in the Klang Valley, Malaysia, we identified the attributes 'fresh', 'nearby', 'variety', and 'cheap' as the means of achieving self-directed personal values (e.g., 'expenses are better managed'), security values ('live longer'), and benevolent values (e.g., 'close the ties'). The insights gained should prove useful to policy-makers and to the farmers' market sector, allowing them to more effectively communicate with consumers from the basis of a better understanding of the attributes, benefits, and personal values influencing them.
“…American consumers also perceived fresh produce as a primary reason for attending farmers' markets [15][16][17]. Coming directly from the farm, farmers' markets improve consumers' access to fresh produce, at lower costs.…”
Section: Discussionmentioning
confidence: 99%
“…Attributes like food safety and production processes (e.g., organic and chemical-free) were valued by consumers in Michigan [21] and Illinois [24], respectively. Universalism-led personal values concerning support for the environmental and social sustainability [32] of farmers and for the local economy [16,23] were commonly evident in the West. These obvious differences are attributable to situational effects, such as spatial and geo-political factors, and are inevitable, especially when analyzed through the prism of Maslow's Hierarchy of Needs.…”
Abstract:In an increasingly competitive market environment, understanding why consumers purchase fresh produce from farmers' markets is pivotal to understanding the markets' value and to strengthening the rural economy. This is the first study to employ a means-end chain (MEC) framework to analyze the motivations underlying consumer preference for farmers' markets. The linkages between these motivators are important steps in understanding why consumers purchase fresh produce from farmers' markets. Based on in-depth interviews with 212 shoppers at the farmers' markets in the Klang Valley, Malaysia, we identified the attributes 'fresh', 'nearby', 'variety', and 'cheap' as the means of achieving self-directed personal values (e.g., 'expenses are better managed'), security values ('live longer'), and benevolent values (e.g., 'close the ties'). The insights gained should prove useful to policy-makers and to the farmers' market sector, allowing them to more effectively communicate with consumers from the basis of a better understanding of the attributes, benefits, and personal values influencing them.
“…Some researchers skirt the issue, noting simply that the term "local" is controversial (Cleveland et al, 2011), debatable (Connelly, Markey, & Roseland, 2011), or lacking in agreed-upon guidelines (Blake, Mellor, & Crane, 2010). Many definitions of "local" envision a circumference within which food is to be grown and marketed; we find definitions ranging from 50 to 500 miles (80 to 800 kilometers), and using existing political boundaries from county to state to nation (Colasanti, Conner, & Smalleya, 2010;Edwards-Jones et al, 2008).…”
Section: Social Distinctions Influence How "Local" Is Definedmentioning
Growing public interest in links between food, health, and the environment has sparked exponential growth in local and regional food system projects. Along with local experimentation has come an accompanying surge in related academic research. Are we learning what we need to know to expand the impact of the work? This paper introduces a new community food systems bibliography as a tool to help build usable knowledge. Drawing on a set of literature reviews prepared by students in a University of California Davis graduate seminar, we illustrate how the bibliography can facilitate literature scans to begin to identify persistent and strategic challenges facing community food system practitioners. Our analysis of the student reviews finds three interrelated challenges: (1) an economic challenge rooted in the difficulty of finding price points that work for farmers while ensuring that low-income consumers have access to healthy food and food system workers have decent wages and benefits; (2) a social challenge to confront racial and class bias while forging practical solutions; and (3) a political challenge of reconciling "insider" and a *
“…Taking locally produced fresh food as an example, when left to market demand farmers' markets often struggle to survive in lower-income neighbourhoods (77,78) . People in higher socio-economic neighbourhoods have more discretionary income and so can more easily afford healthy and sustainable items such as farm fresh fruit and vegetables.…”
Section: Affordability Of a Healthy And Sustainable Dietmentioning
Objective: To determine key points of intervention in urban food systems to improve the climate resilience, equity and healthfulness of the whole system. Design: The paper brings together evidence from a 3-year, Australia-based mixedmethods research project focused on climate change adaptation, cities, food systems and health. In an integrated analysis of the three research domainsencompassing the production, distribution and consumption sectors of the food chain -the paper examines the efficacy of various food subsystems (industrial, alternative commercial and civic) in achieving climate resilience and good nutrition.
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