Motivations Underlying Consumers’ Preference for Farmers’ Markets in Klang Valley: A Means-End Chain Approach

Tey, Yeong Sheng; Arsil, Poppy; Brindal, Mark; Teoh, Chi Teen; Lim, Han Wei

doi:10.3390/su9111958

Cited by 19 publications

(27 citation statements)

References 37 publications

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“…Other researches have explored the reasons behind purchasing fresh food in farmers' markets. Tey et al (2017) conducted soft laddering interviews among 212 shoppers at farmers' markets in the Klang Valley, Malaysia. They found that "fresh", "variety" and "cheap price" were important attributes when buyers purchase food.…”

Section: Review Of Consumer Preferences Towards Local Foodmentioning

confidence: 99%

Determinants of consumers’ preferences for local food: A comparison study from urban and rural areas in Indonesia

Arsil¹,

Brindal²,

Sularso³

et al. 2018

JBRMR

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Spatial factors (rural and urban) might influence consumer preferences towards local food. This study explores and compares consumer preferences for local food in the urban and rural context. Face to face interviews were conducted in urban and rural locations on Java island, Indonesia. Six hundred respondents were interviewed using a structural questionnaire. Factor analysis was applied to group consumers based on their preferences. Although consumer demographics differ, the results show that factors influencing consumers' preferences seem to be similar in term of "food quality", "support for local food", "availability", "promotion', "tradition", and "packaging ". "Food safety" also influences preferences for local food in urban areas. Though the paths by which the groups arrive at these motivators differ, the factors influencing consumer preference for local food are remarkably homogenous regardless of location. These results provide important implications for developing marketing strategies for local food linking urban and rural areas. Marketing can be enhanced through advertising and increasing consumer awareness and knowledge. This can be accomplished through mass media and formal and informal education, as well as traditional events. This study has its limitation that only one rural and one urban area was surveyed. Thus, these findings cannot be generalised for Indonesia as a whole. This paper's unique contribution is to explore and compare consumer preference for local food in urban and rural Indonesia.

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Section: Review Of Consumer Preferences Towards Local Foodmentioning

confidence: 99%

Determinants of consumers’ preferences for local food: A comparison study from urban and rural areas in Indonesia

Arsil¹,

Brindal²,

Sularso³

et al. 2018

JBRMR

Self Cite

View full text Add to dashboard Cite

show abstract

“…In previous studies, the characteristics and motivations of those engaged in FV gardening [20,[23][24][25] were reported. Furthermore, in the context of obtaining locally-grown produce, the motivations and characteristics were reported by using farmers' markets [35][36][37][38]. However, we have not managed to uncover other studies that reveal factors related to FV receiving.…”

Section: Discussionmentioning

confidence: 98%

Factors that Affect Nonmarket Fruit and Vegetable Receptions: Analyses of Two Cross-Sectional Surveys in Gunma, Japan

Machida

Yoshida

2019

Agriculture

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In this study, we identified the factors that affect the frequency of receiving nonmarket fruit and vegetables (FV). For Survey 1, we conducted a cross-sectional survey using a self-administered questionnaire for men aged 50-74 living in city (A) in Gunma, Japan. Participants were asked questions on FV receiving frequency, FV gardening, social cohesion (4-20 points), and basic characteristics. For Survey 2, a similar survey was conducted for residents aged 20-74 in three areas in city (B) in Gunma, but we included more variables. Ordinal logistic regression models were used for the analysis. In Survey 1, the responses of 243 participants were analyzed. The results showed that the FV receiving frequency was positively associated with non-gardeners and social cohesion. In Survey 2, the responses of 791 participants were analyzed. Vegetable receiving frequency was positively associated with rural and suburban areas, family structure, employment status, and non-farmers. The relationship between receiving frequency and social cohesion was similar to that found in Survey 1. In conclusion, in areas with flourishing FV cultivation, it seems to be easy to obtain FV through the social networks of reception, even for individuals who are not cultivating FV themselves.

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“…In previous studies, the characteristics and motivation of those who are engaged in FV gardening [14,[21][22][23] have been reported. Furthermore, in the context of obtaining locally-grown produce, the motivation and characteristics were reported by including using farmers' markets [33][34][35][36]. However, we have not managed to uncover other studies which reveal factors related to FV receiving.…”

Section: Discussionmentioning

confidence: 99%

Factors Affecting Nonmarket Fruit and Vegetable Receiving: Analyses of Two Cross-Sectional Surveys in Gunma, Japan

Machida¹,

Yoshida²

2019

Preprint

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In this communication, we clarified the factors affecting the nonmarket fruit and vegetable (FV) receiving frequency. For Survey 1, we conducted a cross-sectional survey using a self-administered questionnaire for men aged 50—74 in city (A) in Gunma, Japan. Participants were asked questions regarding FV receiving frequency, FV gardening, social cohesion (4 to 20 points), and basic characteristics. For Survey 2, a similar survey was conducted for residents aged 20—74 in three areas in city (B) in Gunma, but we added more variables. For analysis, ordinal logistic regression models were used. In the survey 1, 243 participants were used for analysis. As a result, FV receiving frequency was positively associated with non-gardeners, and social cohesion. In Survey 2, 791 participants were used for analyses. For Survey 2, vegetable receiving frequency was positively associated with rural and suburban area, family structure, employment status, and non-farmers. The relationship between receiving frequency and social cohesion was similar to that found in Survey 1. In conclusion, in areas where FV cultivation flourished, it appears easy to obtain FV through the social networks of receiving, even for those who are not cultivating themselves.

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Motivations Underlying Consumers’ Preference for Farmers’ Markets in Klang Valley: A Means-End Chain Approach

Cited by 19 publications

References 37 publications

Determinants of consumers’ preferences for local food: A comparison study from urban and rural areas in Indonesia

Determinants of consumers’ preferences for local food: A comparison study from urban and rural areas in Indonesia

Factors that Affect Nonmarket Fruit and Vegetable Receptions: Analyses of Two Cross-Sectional Surveys in Gunma, Japan

Factors Affecting Nonmarket Fruit and Vegetable Receiving: Analyses of Two Cross-Sectional Surveys in Gunma, Japan

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