Unconscious creativity: When can unconscious thought outperform conscious thought?

Yang, Haiyang; Chattopadhyay, Amitava; Zhang, Kuangjie; Dahl, Darren W.

doi:10.1016/j.jcps.2012.04.002

Cited by 43 publications

(29 citation statements)

References 44 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…For instance, Dijksterhuis and Meurs (2006) find that after exposure to an idea generation task, participants who were distracted from the task produced a larger number of novel ideas than those who paid continuous attention to the task. Yang, Chattopadhyay, Zhang, and Dahl (2012) show that distracted participants presented more novel solutions (e.g., “use the paperclip as a weapon to stab someone”) to a creativity task (e.g., “list things one can do with a paperclip”), whereas deliberate thinkers came up with more regular ideas (e.g., “use it as a hairpin”). Zhong, Dijksterhuis, and Galinsky (2008) also demonstrate that distraction compared to deliberation facilitates the discovery of distant associations in association test tasks.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluation

Zhang

Kwak

Puzakova

et al. 2020

Psychology and Marketing

View full text Add to dashboard Cite

This study examines the effect of distraction after being exposed to information on low‐fit brand extension evaluation. We show that when consumers are distracted (vs. engaging in deliberate thinking) after encoding extension information they evaluate low‐fit brand extensions more favorably. Findings suggest that distraction can help establish connections of remotely associated information between a parent brand and a low‐fit extension. We also find that the effect of distraction is contingent on the individual characteristic of consumers' agency–communion orientation. The core effect holds strongly for consumers high in communion orientation, but not for those with an agency orientation. Finally, we examine how marketing communication strategies (i.e., manipulating product message construal level) interact with distraction to influence consumer perceptions of low‐fit brand extensions. Theoretical and practical implications of these findings are discussed.

show abstract

Section: Theoretical Backgroundmentioning

confidence: 99%

When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluation

Zhang

Kwak

Puzakova

et al. 2020

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

“…Items are listed in Web Appendix E (e.g., "this idea is original" and "this idea is innovative") and are based on existing scales for idea novelty and creativity (Goldenberg et al 1999b;Moreau and Dahl 2005;Yang et al 2012). To capture the innovativeness of individuals' ideas we developed a procedure for measuring idea innovativeness, the dependent variable in all studies.…”

Section: Dependent Variable: Idea Innovativenessmentioning

confidence: 99%

Lower Connectivity is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks

Stephen

Zubcsek

Goldenberg

2016

Journal of Marketing Research

View full text Add to dashboard Cite

This paper examines the popular marketing practice of interdependent ideation where firms solicit ideas from customers through online platforms that allow for customers to be exposed to or "inspired" by other customers' ideas when generating their own. Although being exposed to others' ideas means that customers are "connected" (at least implicitly) in a communication network that facilities flows of ideas, the effect of network structure or interconnectivity on individual innovativeness has not been considered in this context. The authors examine how, when, and why network structure, specifically the clustering or interconnectivity of one's "inspirations" (other customers), affects the innovativeness of individual customers' product/service ideas in ideation tasks. Across five experiments it is shown that (i) higher clustering/interconnectivity negatively affects the innovativeness of an individual's ideas, (ii) this occurs because idea inspirations are more likely to be similar or redundant when the sources of those inspirations (i.e., other customers to which one is connected) are clustered, (iii) higher redundancy among idea used as inspirations is what causes lower innovativeness, and (iv) this effect is attenuated when customers do not rely on other customers' ideas for inspiration. 11 since much of the brainstorming research is within the social psychology paradigm, this literature also provides some potential mechanisms for how ideating within groups can influence individual and group outcomes (e.g., the literature on production blocking, which helps explain why brainstorming groups sometimes underperform; Lamm and Trommsdorff 2006). However, brainstorming findings have only limited applicability to the current research. This is because communication network structure is not considered in brainstorming and therefore has never been tested. In a brainstorming setting, people are in groups of a certain sizes. From a communication network perspective, everyone is "connected" to everyone else in such groups, and thus there is zero variation in how people are interconnected (i.e., a brainstorming group, if represented as a network, will be always be fully connected). Another point of difference between brainstorming and the current research is that often the outcome in brainstorming is at

show abstract

“…For example, a negative attitude is effective for long-term problem solving, while a more positive mood is better in the short-term (Kaufmann and Vosburg, 1997;Davis, 2009;Yang et al, 2012.). Similarly, the concept of 'flow' describes the merging of action and attention, focused commitment, concentration and enthusiasm (Csikszentmihalyi, 1988(Csikszentmihalyi, , 1999.…”

Section: Individual Scalementioning

confidence: 99%

Addressing complexity in design: a systemic model of creativity and guidelines for tools and methods

Bila-Deroussy

Bouchard

Kaba

2015

International Journal of Design Creativity and Innovation

View full text Add to dashboard Cite

is an open access repository that collects the work of Arts et Métiers ParisTech researchers and makes it freely available over the web where possible. Addressing complexity in design: a systemic model of creativity and guidelines for tools and methodsThe aim of this paper is to show how the systemic approach makes it possible to redefine creativity; it highlights new ways to stimulate it in complex industrial contexts. A model was constructed from a state-of-the-art review categorized according to three conceptual scales (environment, individual, and object) using the systemic approach. It highlights three fundamental interactions (perceptual, cognitive, and social) that synthesize the mechanisms of creativity as a whole. From this model, three guidelines were proposed: the use of analogical tools to stimulate perceptual interactions, the use of a language based on visual forms to stimulate cognitive interactions, and the use of a cyclical process alternating individual, social and expert creativity to stimulate social interactions. Deployed together as an embedded method, we argue that these guidelines improve creative performance in complex contexts by focusing on interactions that stimulate the overall creativity system. We conclude with an implementation of this method in our industrial context (a car manufacturer), and test the guidelines in the context of real industrial projects.

show abstract

Unconscious creativity: When can unconscious thought outperform conscious thought?

Cited by 43 publications

References 44 publications

When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluation

When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluation

Lower Connectivity is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks

Addressing complexity in design: a systemic model of creativity and guidelines for tools and methods

Contact Info

Product

Resources

About