Uma análise na implantação do CPFR em empresas de varejo

Abstract

The management of the supply chain, its complexities and challenges related to the interaction between the links, which are usually formed by companies from different cultures and structures, bring challenges to the interaction of these links. Some initiatives in supply chain management with collaboration concepts are used, with the purpose of providing greater interaction along the supply chain. One such initiative called CPFR, we propose a design in collaborative planning, forecasting and replenishment, and has been adopted between retailers and suppliers. Their results, its advantages, its processes and barriers to its implementation through a methodology adopted by VICS ® are exposed, however, little has been evidenced in these studies the relationship in terms of maturity required to deploy a collaborative activity in the retail supply chain. The collaboration may require efforts that can be made in addition to structural issues within an organization. This work aims to propose a collaborative evaluation of these aspects in the implementation of CPFR. For this, the theme and design CPFR collaboration in the supply chain have been reviewed and were used multi-use cases where CPFR has been deployed in Brazilian retail. The results of these case studies point to the most difficult aspects of collaboration required in the implementation of CPFR or during her than structural or technological aspects. Thus, the understanding of these aspects in use with the collaborative methodology based on the model of VICS ® or any other employee, shows that the understanding of the collaborative aspects when deploying CPFR in retail businesses is an important support the deployment process.

Métodos e práticas colaborativas na cadeia de suprimentos: revisão de literatura

“…O sexto método é o Collaborative Planning Forecasting Replenishment (CPFR), ou Planejamento Colaborativo de Previsão de Reabastecimento, apesar de ser uma prática bastante utilizada pelas grandes empresas, pode ser considerado como uma inovação e/ou uma evolução dos métodos cooperativos anteriores (WANKE, 2010;YAOA, et al, 2013). Na visão de Borges (2011), e Da Silva (2018), esse método tem por objetivo sanar as falhas encontradas em métodos como ECR, VMI e CR. Nesta técnica o compartilhamento de informações ocorre por meio de sistemas e são analisadas as previsões de demandas.…”