Phase transitions are ubiquitous, appearing at every length scale from atoms [1] to galaxies [2].In condensed matter, ultrafast laser pulses drive materials to highly non-equilibrium conditions allowing transitions to new phases of matter not attainable under thermal excitation. Despite the intense scrutiny these hidden phases have received, the details of the dynamics of transition and reestablishment of the ground state remains largely unexplored. Here, we show the transition to a hidden phase of 1T-TaS 2 driven by the screening of Coulombic repulsive interaction by photoexcited electrons. The temporal evolution of the coherent lattice dynamics highlights the existence of a novel phase with a laser fluence dependent lifetime. The modeling of the dynamics reveals that the transition is caused by photo-excited carriers and it disappears at the rate of electron-phonon scattering. Our results demonstrate how femtosecond laser absorption leads to a decoupling of the electronic and lattice sub-systems, opening the way to novel states of matter, which can be controlled with light. We expect our investigation to be a starting point towards the development of novel ultrafast photonics devices, such as switches and modulators, taking advantage of fast and tunable phase transitions.Phase change materials have received intense scrutiny in the past decades due to their technological applications from memory devices [3] to neuromorphic computing [4]. Traditionally, phases of matter are considered in the context of thermal equilibrium, where temperature or pressure are steady-state parameters [5]. However, novel phases of matter may arise due to non-equilibrium between the various sub-systems (electron, lattice, spin...) of a material. In particular, the use of ultrafast lasers as a driving source allows reaching these non-ergodic conditions and driving matter to novel phases [6][7][8][9][10][11][12][13][14][15]. This approach is particularly useful to investigate strongly correlated materials, where the competition between the different phenomena ruling the phase of a material can be modified, leading to the emergence of new phases. Based on this principle, hidden phases of matter, i.e. phases of matter that do not appear under equilibrium conditions, have been recently evidenced [7,10,13].Nevertheless, due to the complex interplay between the various degrees of freedom during these transitions,identifying the mechanisms at play remains a challenging task.Layered transition metal dichalcogenides possess a complex phase diagram showcasing superconductivity, Mott insulating states and charge density waves (CDW). As such, they