UECOM Radio: Refuerzo de competencias mediante streaming y podcasting.

Norte, Juan José Ceballos; Ouahhabi, Mohamed Lemrini El; Pizarro, Rosa Ma Mateos; Fernández, Miguel Ángel Vázquez; Muñoz, José Barrero; Sanz, José Sánchez; González, Moisés Ruiz; Rubio, Javier de la Rubia; Moser-Rothschild, Luis; Muñoz, Carlos Hierro

doi:10.4995/redu.2010.6195

Cited by 2 publications

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“…This experience improves their confidence, their potential, their level of competence and initiative, and makes them feel prepared for working life in the specialty they themselves have chosen (Ceballos et al, 2010). For Parejo & Martin-Pena (2011: 136-138), these students, thanks to the existence of university radio, have been able to gain work experience in various areas, involving production of a radio program: writing, speech, presentation, technical production, post-production, website management ... and at the same time, these future professionals of communication have learnt about the difficulties and responsibilities that are part of each of the cited profiles.…”

Section: The Students Of Information Sciencementioning

confidence: 99%

Profile of Contributors of University Radio in Spain: The Case of Students in the Area of Information Science

Pena

Anaya

Lazo

2015

Studies in Media and Communication

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This article examines the reality of Spanish university radio, a relatively recent and poorly studied reality (only 40 years since Radio UNED began its first recordings). University radio in Spain is very heterogeneous and diverse, these features are clearly reflected in one of the parameters of analysis of this phenomenon; the profile of its contributors and / or participants. In this sense, Spanish university radio agglutinates a wide range of possibilities, from broadcasters who make their broadcats available to the university community as a whole (Professor-Research, university staff and students) as well as to the rest of society, building bridges with them and bringing about the participation of anonymous citizens, associations or NGOs. At the other extreme, there are radio stations that only allow the participation of students from the area of information science, configuring them as authentic practical platforms for these students, and they receive additional training that may be essential in order to gain access to the labour market. This has been evident on many occasions, and we have corroborated this in interviews carried out with various partners and those in charge of the stations.

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Section: The Students Of Information Sciencementioning

confidence: 99%

Profile of Contributors of University Radio in Spain: The Case of Students in the Area of Information Science

Pena

Anaya

Lazo

2015

Studies in Media and Communication

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Refuerzo y desarrollo de competencias mediante la elaboración de una campaña real de marketing: la FormulaUEM

Graciá

Valencia

2012

REDU

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Este artículo describe una actividad de aprendizaje cooperativo llevada a cabo durante el curso 2010/2011 en la que los alumnos de último curso de la doble titulación de Administración y Dirección de Empresas (ADE) + Investigación y Técnicas de Mercado (ITM) llevaron a cabo una campaña real de marketing para incrementar la difusión del proyecto de Formula Student, en la que también participaron los alumnos de la Escuela Politécnica de la misma Universidad. El objetivo era acercar a los alumnos al mundo profesional, a la vez que ayudarles a desarrollar algunas de las competencias requeridas en el entorno laboral. Para lograrlo, los alumnos de marketing e ingeniería se asociaron en diferentes equipos de trabajo para diseñar y elaborar folletos informativos, una página web, campañas en redes sociales (Facebook, twitter, tuenti, etc.) y la realización de diferentes eventos de masas, como sorteos o la organización de un concierto. Algunos de ellos lograron gran cobertura en los medios de comunicación, como televisión (MarcaTV), prensa digital y foros virtuales. Para contrastar la consecución de los objetivos, se repartieron dos cuestionarios entre los alumnos (antes y después de su participación en el proyecto). El análisis de estadísticos descriptivos y contraste de medias relacionadas confirman que esta actividad sirvió para acercar a los estudiantes al mundo profesional y además, les permitió desarrollar diversas competencias esenciales en el mercado laboral como el trabajo en equipo, integración de la información, responsabilidad, planificación, innovación, habilidades comunicativas, iniciativa y gestión de conflictos.

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UECOM Radio: Refuerzo de competencias mediante streaming y podcasting.

Abstract: RESUMEN UEMCOM

Cited by 2 publications

References 0 publications

Profile of Contributors of University Radio in Spain: The Case of Students in the Area of Information Science

Profile of Contributors of University Radio in Spain: The Case of Students in the Area of Information Science

Refuerzo y desarrollo de competencias mediante la elaboración de una campaña real de marketing: la FormulaUEM

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