“…The existing economic literature investigating IoT and smart products primarily focuses on research questions in the fields of management [21]- [26], transportation [27], supply chain management [28], market competition [2], new business models [29], consumers' attitudes toward autonomously acting products [30], the organizational structure of companies [31], production planning and control [32], privacy and secrecy [33], wearable devices [34], smart home, and ambient assisted living [35], just to name a few. From the perspective of marketing management, IoT products are of particular interest due to two new elementary functionalities we refer to as "product analytics" and "remote access" (see Figure 2).…”