Marketing Management for Consumer Products in the Era of the Internet of Things

Decker, Reinhold; Stummer, Christian

doi:10.4236/ait.2017.73004

Cited by 30 publications

(14 citation statements)

References 105 publications

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“…Through extensive analysis of current theoretical and practical developments, Decker R systematically summarizes ten research propositions. At the end of the article, the research results are summarized, and the future research direction of IoT marketing management is prospected [3].…”

Section: Introductionmentioning

confidence: 99%

Retracted: VR Technology in Marketing From the Perspective of Customer Experience

2020

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Virtual reality technology is a new media technology. On the one hand, virtual reality technology has brought a brand-new impact on people's production and life. On the other hand, our understanding of virtual reality is far from enough, and its derived social problems, Academic issues and ethical issues need to be further explored, and use correct theories to promote and guide the further development of technology. In the process of market segmentation being considered as the core concept of marketing strategy, many scholars at home and abroad have conducted a lot of research on market segmentation. Based on the research results at home and abroad, this paper uses factor analysis, cluster analysis, comparative analysis, and inductive deduction as research methods to establish an analysis model for the application of VR technology in marketing from the perspective of customer experience. Based on the application of VR technology in marketing from the perspective of customer experience, the research results show that after using the research method of this article, the data error rate is significantly controlled, and the data error rate is maintained within five percentage points, compared with previous studies The method data accuracy rate is increased by 15%, and the data accuracy rate is higher, which has certain practical value.

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Section: Introductionmentioning

confidence: 99%

Retracted: VR Technology in Marketing From the Perspective of Customer Experience

2020

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“…Further, the emergence of smart products increases uncertainty regarding future markets and simultaneously provides new management opportunities (e.g., Dawid et al 2017;Decker and Stummer 2017;Raff et al 2020). Given the highly unknown nature of these markets, it is evident that a method like ABM, which can make forecasts about new and different markets, would be useful as a tool for learning about potential market behavior well before deciding to enter markets in which factors such as trust or perceived disempowerment play a more crucial role for adoption processes than in traditional markets (Michler et al 2020;Schweitzer and van den Hende 2016;Souka et al 2020).…”

Section: Outlook To Further Researchmentioning

confidence: 99%

Agent‐based modeling of new product market diffusion: an overview of strengths and criticisms

Rand

Stummer

2021

Ann Oper Res

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Market diffusion of new products is driven by the actions and reactions of consumers, distributors, competitors, and other stakeholders, all of whom can be heterogeneous in their individual characteristics, attitudes, needs, and objectives. These actors may also interact with others in various ways (e.g., through word of mouth or social influence). Thus, a typical consumer market constitutes a complex system whose behavior is difficult to foresee because stochastic impulses may give rise to complex emergent patterns of system reactions over time. Agent-based modeling, a relatively novel approach to understanding complex systems, is well equipped to deal with this complexity and, therefore, may serve as a valuable tool for both researchers studying particular market effects and practitioners seeking decision support for determining features of products under development or the appropriate combination of measures to accelerate product diffusion in a market. This paper provides an overview of the strengths and criticisms of such tools. It aims to encourage researchers in the field of innovation management, as well as practitioners, to consider agent-based modeling and simulation as a method for gaining deeper insights into market behavior and making better-informed decisions.

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“…Penetapan harga ini memiliki hubungan antara biaya, tingkat persaingan dan permintaan. Harga bauran produk terdiri dari: harga lini produk, harga fitur opsional, harga captive-product, harga dua bagian, harga produk sampingan, dan harga bundling produk (Kotler & Keller, 2016). Harga merupakan salah satu pertimbangan wisatawan asing dan domestic berkunjung ke daerah tujuan wisata.…”

Section: Hargaunclassified

Faktor Pengaruh Kualitas Pelayanan, Harga dan Kepuasan Turis Di Tanjung Lesung Provinsi Banten

Soehardi

2021

J. Kaji. Ilm.

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The purpose of this study was to analyze the factors of service quality, price and satisfaction of foreign and domestic tourists in the Special Economic Zone of Tanjung Lesung, Pandeglang Municipality, Banten Province. The population consisted of foreign and domestic tourists visiting Tanjung Lesung, while the sample used was accidental sampling, with a total of 140 respondents. The quantitative research method used in this study was the analysis of validity, reliability, t test, F test and R square tests with SPSS software. Service quality has a significant effect on tourist satisfaction in the Special Economic Zone of Tanjung Lesung, Pandeglang Municipality, Banten Province. Tourist attractiveness as the main indicator of service quality compared to other indicators such as destination facilities and accessibility to tourist destinations. Price has a significant effect on tourist satisfaction in the Special Economic Zone of Tanjung Lesung, Pandeglang Municipality, Banten Province. Hotel room prices are the main indicator compared to other indicators such as food and beverages prices, sports equipment rental prices and professional fees for tour guides. Service quality and price together have a significant effect on tourist satisfaction in the Special Economic Zone of Tanjung Lesung, Pandeglang Municipality, Banten Province. The natural scenery of the white sand beach resort with a background of sea waves and the Child of Mount Krakatau is the main indicator of tourist satisfaction compared to other indicators such as several tourist visits, security and safety as well as cleanliness and hygiene.

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Marketing Management for Consumer Products in the Era of the Internet of Things

Cited by 30 publications

References 105 publications

Retracted: VR Technology in Marketing From the Perspective of Customer Experience

Retracted: VR Technology in Marketing From the Perspective of Customer Experience

Agent‐based modeling of new product market diffusion: an overview of strengths and criticisms

Faktor Pengaruh Kualitas Pelayanan, Harga dan Kepuasan Turis Di Tanjung Lesung Provinsi Banten

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