Do point of sale RFID-based information services make a difference? Analyzing consumer perceptions for designing smart product information services in retail business.
Radio Frequency Identification (RFID) is a hot topic in retail supply chain management [Behrenbeck, Küpper et al. 2004]. Yet, a recent study predicts "that the true benefits of RFID for retailers will be in enhanced marketing opportunities" [Sharpless 2005]. Research on RFID for marketing purposes is still rare giving the opportunity for more specific research on how RFID will influence business to consumer (B2C) marketing and services [Curtin, Kauffman et al. 2005]. Apparel retailing will most likely be one of the first industries to adopt item level tagging and thus benefit from those new marketing opportunities [Chappell, Durdan et al. 2003; Kurt Salmon Associates 2005]. This paper investigates the opportunities of RFID to enhance B2C marketing of apparel retailers. The paper presents six out of 17 developed RFID applications that support relationship marketing of apparel retailers to better recruit, retain, and recover customers. The RFID applications are classified by the marketing goals they fulfill and the marketing phase they support. The authors describe the use of each RFID application exemplified, and evaluate the additional value for the customer company relationship as well as the feasibility for apparel retailers to implement the application into practice.
been as good as it was in the exams. Tony helped me to understand many facts and theories.Thanks to Stephan Karpischek for initiating the Mobile Prosumer project and getting me involved in it. I enjoyed our fruitful discussions and continuous quest for making the Mobile Prosumer a good research project despite the many stumbling blocks. Martin Pischke who read my thesis at a very early stage, long before it was finished, and his useful feedback.Erik Smith for the fantastic short notice general editing and proof-reading of the thesis, and also Marilyn Tremaine who edited parts of the thesis in the context of the paper publications.But there is more: First, the colleagues in the department of Information Systems at the Technische Universität München, who helped me as an external Ph.D. student to keep up with all the organizational demands of the university. In particular, thanks to Stefanie Leimeister, Uta Knebel, and Dr. Peggy Sekatzek who were all available to give me feedback on my work and tips in the process. Second, all my colleagues at the Institute of Electronic Business e.V. who were aware of my intention to finish the Ph.D. and supported my decisions.Finally the most important people need to be thanked: my parents, who have given me the freedom to pursue my studies and for their great understanding during the long phase of my life when I was constantly under some sort of time pressure…and always running out of time for regular visits. And my girlfriend Corina Weber! There is more to thank her for than what fits on these pages: for listening to my complaints and the (from time to time arising) frustrations, and for believing in me during this long period. For her continuous support and love, and her endless patience. She knows how much I owe her.
This article investigates the growing complexity and connectivity between two former separated interaction spaces -the real and the virtual world. It is our attempt to augment the physical world to a world of digitally augmented objects. Moreover we are looking at real products tagged with digital communication units like embedded systems or the RFID technology. To understand these impacts we need to identify the different levels of connectivity between real and virtual worlds and therefore the relationship of a product with its digital counterpart. As a point of departure we define the terms medium and agent to get a theoretical view on the associations in the real and virtual world. We identify the digital identification of virtually enhanced products as a main part for the creation of a new networked physical world where real products are heavily connected to and with their digital counterparts.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.