Turning social endorsement into brand passion

Wang, Tien; Thai, Trung Dam-Huy; Ly, Pham Thi Minh; Phuong, Tran Thanh

doi:10.1016/j.jbusres.2021.01.011

Cited by 24 publications

(20 citation statements)

References 72 publications

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“…Subsequent studies have utilized this technique in various research designs. For instance, Thai and Wang (2020) and Wang et al (2021) employed fsQCA to examine the structural associations of social endorsement and customer-brand relationship. Huarng and Yu (2020) applied the technique to explore the impact of surge pricing and customer loyalty on satisfaction, thereby leading to customer retention in ride-sharing services.…”

Section: Fuzzy Set/qualitative Comparative Analysismentioning

confidence: 99%

Exploring individuals’ adoption of COVID-19 contact-tracing apps: a mixed-methods approach

Nguyen

Tran

2021

LHT

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PurposeDuring the challenging time of lockdown and isolation due to the coronavirus disease (COVID-19), contact-tracing apps have played a critical role in health communication and preventive healthcare. This study proposed and tested an extended technology acceptance model (TAM) with key health factors (i.e. health risk perception from COVID-19, health information orientation to COVID-19 and health consciousness) to understand individuals' adoption of COVID-19 contact-tracing apps.Design/methodology/approachA two-stage online survey was conducted to collect data on US individuals’ intention and actual use of COVID-19 contact-tracing apps. The sample comprises 288 valid responses. Partial least squares structural equation modeling (PLS-SEM) and fuzzy set/qualitative comparative analysis (fsQCA) were employed as the complementary approaches.FindingsThe findings from PLS-SEM revealed that health risk perception, health information orientation and perceived usefulness have positive net effects on behavioral intention, which, in turn, affects actual use. The results from fsQCA highlighted the explanatory power of the extended TAM to COVID-19 contact-tracing app adoption.Originality/valueAlthough TAM is considerably effective in measuring technology acceptance, the phenomenon is highly context-driven. How technological and health factors simultaneously motivate the use of contact-tracing apps has not been well documented. The present study offers some implications for practitioners concerned about fostering the adoption of mobile health services in the time of COVID-19. Methodologically, this study is among the first to blend PLS-SEM and fsQCA to measure the explanatory power of a structural model.

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Section: Fuzzy Set/qualitative Comparative Analysismentioning

confidence: 99%

Exploring individuals’ adoption of COVID-19 contact-tracing apps: a mixed-methods approach

Nguyen

Tran

2021

LHT

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“…Brands strive to create this love and passion in consumers' life so that it plays a central role in their consumption behavior (Gilal et al, 2019b). One of the ways to comprehend these links is to concentrate on the concept of "passion" (Gilal et al, 2018;Wang et al, 2021). A consensus exists among nearly all marketing researchers that passion is an important determinant in raising brand loyalty and involvement (Albert et al, 2008;Gilal et al, 2019cGilal et al, , 2019d, thus boosting the consumption behavior toward a product.…”

Section: Introductionmentioning

confidence: 99%

Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age

Gilal¹,

Memon²,

Gilal³

et al. 2022

CEMJ

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Purpose: Using congruity theory, triangular theory of love, gender schema theory, and generational cohort theory, this study aimed to examine the relationships between congruity types and consumers’ service brand passion, along with the moderation effect of gender (i.e. male vs. female customers) and age (i.e. young vs. older customers) in these relationships. Design/methodology/approach: A total of N=252 valid responses were collected from the customers of service brands (e.g. bus riders), and the theoretical model was tested using exploratory factor analysis (EFA), structural equation modeling (SEM), and moderation analysis techniques. Findings: After assessing four types of congruity, we discovered that the influence of brand use image congruity had the greatest impact on service brand passion, followed by brand user image congruity, and actual self-congruity. Our moderation variable of gender revealed that the effect of actual self-congruity is more essential in building service brand passion among male than female customers, whereas the effect of ideal self-congruity is more important among female than male customers. Similarly, the effect of ideal self-congruity is more essential for boosting service brand passion among young than older customers, while brand use image congruity better promotes service brand passion among older but not young customers. Implications: This study offers strategies for boosting service brand passion among male (vs. female) and young (vs. older) customers in emerging markets. Originality: This is the first study to look into the effects of congruity types on service brand passion, and it has given marketers a framework for targeting customers based on their gender and age.

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“…For the variables (constructs) composed of more than one item, the average is calculated (Crespo et al, 2019;Kaya et al, 2020). Next, the anchors at points 7, 4, and 1 are used, respectively, to calibrate the variables (Cruz et al, 2022;Galeazzo & Furlan, 2018;Wang et al, 2021). The other variables considered (age, gender, and time in the company) are calibrated according to their binary nature (Ragin, 2008).…”

Section: Fsqca Analysismentioning

confidence: 99%

Performance measurement systems, environmental satisfaction, and green work engagement,

Frare

Colombo

Beuren

2022

Rev. contab. finanç.

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The aim of this article was to analyze the effects of the (diagnostic, interactive, and combined) use of performance measurement systems (PMS) on environmental satisfaction and the reflections of that on employees’ green work engagement. Studies on management control systems (MCS) and environmental results have prioritized organizational variables, such as sustainable/environmental development. Efforts directed toward MCS to foster employees’ green behaviors are limited. There is also a call for studies that indicate the interdependence of controls associated with performance, innovation, or other variables in which the environmental context is less contemplated. Employees’ engagement is fundamental for organizations to achieve a higher sustainability level. Hence, the study explores employees’ perceptions about how the organization investigated uses one management control (PMS) to promote the congruence of organizational and individual objectives within the context of environmental sustainability. The literature is concerned about understanding the role of MCS in green behaviors and results. Most of the studies focus on organizational results such as performance, with little evidence for employees’ satisfaction or engagement. Similarly, there is a growing demand to explore MCS interdependence for contexts that go beyond innovation or performance. A single entity survey was conducted in a private Brazilian company from the electric power generation sector, resulting in a sample of 101 employees. For the data analysis, partial least squares structural equation modeling and fuzzy-set qualitative comparative analysis were used. The (diagnostic, interactive, and combined) use of PMS positively influences environmental satisfaction and that supports green work engagement. Environmental satisfaction promotes full mediations between the (diagnostic and interactive) use of PMS and green work engagement. Various combinations of conditions lead to high environmental satisfaction and to high green work engagement.

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Turning social endorsement into brand passion

Cited by 24 publications

References 72 publications

Exploring individuals’ adoption of COVID-19 contact-tracing apps: a mixed-methods approach

Exploring individuals’ adoption of COVID-19 contact-tracing apps: a mixed-methods approach

Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age

Performance measurement systems, environmental satisfaction, and green work engagement,

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