Trying Before Buying: The Moderating Role of Online Reviews in Trial Attitude Formation Toward Mobile Applications

Exploring the Relationship between Perceived Ease of Use and Continuance Usage of a Mobile Terminal: Mobility as a Moderator

“…Under such a condition, positive satisfaction is dominant in user cognition. As the level of PEU increases, users are willing to use mobile applications to achieve their purposes, such as seeking information, ordering, and shopping [52]. In their leisure time in particular, users will unconsciously employ mobile applications through mobile terminals to entertain themselves or pass the time, such as by reading news from websites, minding a friend's circle in an instant message, or playing mobile phone games [53].…”

Introduction to the Special Issue on Mobile Commerce: Mobile Commerce Research Yesterday, Today, Tomorrow—What Remains to Be Done?

“…They deduce a pattern that includes four alternative actor-network configurations for mobile text messaging services and show how this typical mobile service evolves from a small and dense network of actors to a complex and heterogeneous actor network. Finally, the study by Guei-hua Huang and Nikolaos Korfiatis [8] investigates the moderating role of online reviews in attitude formation toward mobile apps. They carefully distinguish the cognitive and emotional aspects of users' online experience and link them to the trial attitude toward using apps.…”

“…For this special issue, three articles [8,13,30] were selected from an initial set of twenty-eight submissions. The articles have undergone several cycles of revision and selection.…”

Perceived helpfulness of eWOM: Emotions, fairness and rationality

“…eWOM is defined as "the dynamic and ongoing information exchange process between potential, actual, or former consumers regarding a product, service, brand or company, which is available to a multitude of people and institutions via the Internet" (Ismagilova et al, 2017, p.18). Studies have found positive relationships between eWOM and information adoption (Chang & Wu, 2014;Wang et al, 2015), change in attitude (Hsu et al, 2013;Huang & Korfiatis, 2015;Martin & Lueg, 2013;Pan & Chiou, 2011;Shareef et al, 2018), purchase intention (Bi et al, 2017;Chen et al, 2016;Hernandez & Handan, 2014;Pappas, 2016;Pereira et al, 2016;Plotkina & Munzel, 2016;Pookulangara & Koesler, 2011;Sweeney et al, 2014;Weisstein et al, 2017) and sales of products/services (Blal & Sturman, 2014;Cadario, 2014;Eslami & Ghasemaghaei, 2018;. However, information overload from vast quantities of eWOM can cause confusion and result in a negative effect on purchase intention (Furner & Zinko, 2017;Singh et al, 2017).…”