Introduction to the Special Issue on Mobile Commerce: Mobile Commerce Research Yesterday, Today, Tomorrow—What Remains to Be Done?

Pousttchi, Key; Tilson, David; Lyytinen, Kalle; Hufenbach, Yvonne

doi:10.1080/10864415.2015.1029351

Cited by 37 publications

(36 citation statements)

References 27 publications

(41 reference statements)

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“…This level of simplicity with technical application functions from inside the application has been suggested in other studies to increase the confidence of stakeholders. Overall, it can be expected that the level of confidence will increase if companies that own the application are able to communicate with their customers with respect for any event, error, mistake, concern, or enquiry that occurs during the online sales process (Pousttchi et al, 2015). This way, consumers can avoid being distracted by contact with the other relevant parties of the online purchasing process.…”

Section: In11 and In12: Provision Of Audio Alert Messages That Help Thementioning

confidence: 99%

“…Customer care is useful to raise the level of applications performance; these applications are beneficial to increase commercial and online trading. This leads to impact positively on the company's reputation and future plans (AlGhamdi, Alfarraj, & Bahaddad, 2015;Bednall, 2013;Khan, Talib, & Faisal, 2015;Lu, Huang, & Tzeng, 2015;Pousttchi et al, 2015;Suki & Suki, 2014;Wahab, Zahari, Al Momani, & Nor, 2011;Zahra et al, 2013). …”

Section: Customer Focus (Cf)mentioning

confidence: 99%

“…People prefer multimedia modes, like text, audio, photo, and video in commercial applications (Alba, Stay, & Melia, 2013;Awamleh & Fernandes, 2005;Pousttchi, Tilson, Lyytinen, & Hufenbach, 2015). The interaction aspects can be measured within 12 indicators.…”

Section: Interaction (In)mentioning

confidence: 99%

“…These functions are important for increasing consumer confidence in online purchasing through commercial applications. These functions concentrate on fully determining what consumers want in order to provide for their needs, thereby increasing their confidence in these applications (Pousttchi et al, 2015). This function builds communication bridges with customers regularly through many communication channels, through loyalty to customers via various points programs, and by displaying various products that might be of interest to consumers particularly, depending on personal data registered in the application and not from cookies files that are temporarily stored in the device (Wang, Lin, & Luarn, 2006;Suki & Suki, 2014;Wahab et al, 2011).…”

Section: Social Componentsmentioning

confidence: 99%

“…They focus on the aspects that deal with ongoing online purchasing (Alfuraih, 2008;AlMamari, 2007;Joubert & Belle, 2009;Lu et al, 2015;Mohamed & Patel, 2015;Nelson, 2014;Pousttchi et al, 2015;Wahab et al, 2011;Zheng et al, 2015). There are 13 indicators to evaluate the assurance aspects.…”

Section: Assurance (As)mentioning

confidence: 99%

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Fundamental Requirements for Smartphone Commercial Applications Development for Arabic Societies: Evidence from Three Gulf Cooperation Council States

Bahaddad

2017

IJCSR

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Purpose -This study focuses on the requirements of commercial applications in the Arabic region, specifically in three Gulf Cooperation Council (GCC) states, which are Saudi Arabia (KSA), Qatar and the United Arab Emirates (UAE).Method -It used quantitative survey to collect the opinion of the target audience in KSA, Qatar, and UAE.Results -Identifying commercial application requirements in this study is necessary for two main reasons: first, current studies that present requirements are lacking; second, studies in this field vary from one region to another and from one community to another. Thus, identifying the requirements according to specific communities in this study will enable the broad use of the applications.Contributions -The results provide 20 fundamental functions that should be included in m-commerce applications to be acceptable in Arabic society, as they may contribute to developing the mechanism of creating and designing smartphone commercial applications in developing companies. These functions are divided into three main parts; namely, technical, organisational and social functions.Research Implications -These functions are influenced by various stakeholders such as consumers, sellers, and application designers. These three parties are the main decision makers about how to design the m-commerce application functions.

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Section: In11 and In12: Provision Of Audio Alert Messages That Help Thementioning

confidence: 99%

Section: Customer Focus (Cf)mentioning

confidence: 99%

Section: Interaction (In)mentioning

confidence: 99%

Section: Social Componentsmentioning

confidence: 99%

Section: Assurance (As)mentioning

confidence: 99%

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Fundamental Requirements for Smartphone Commercial Applications Development for Arabic Societies: Evidence from Three Gulf Cooperation Council States

Bahaddad

2017

IJCSR

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Broadening the Perspective on Mobile Marketing: An Introduction

Fritz

Sohn

Seegebarth

2017

Psychology and Marketing

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The authors elucidate the current state of the new millennium phenomenon called mobile marketing. In the process, they consider the proliferation in mobile technology and devices and comment on future possibilities in the realm of mobile marketing. Following this, they introduce and provide brief descriptions of each of the articles in this issue. Collectively, these articles enlighten the reader on aspects of consumer behavior in a mobile‐dominated marketing world.

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How consumer innovativeness, technological expertise, and consideration set size can explain mobile commerce use: An extended understanding using a moderation–mediation model

Tuu

Khôi

Olsen

2021

Inf Syst E-Bus Manage

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This study integrates consumer innovativeness (CI) and technological expertise (TE) in consumer attitudes and mobile commerce use (MCU) and introduces consumer consideration set size (CSS) as a moderator and a mediator of these relationships. Based on a survey sample of 577 Vietnamese consumers, it uses a structural equation modelling approach to test the hypotheses. The findings show that attitudes, CI, TE, and CSS have direct positive effects on MC use. The results also indicate a significant moderation effect between CI and TE on MCU. In particular, this study demonstrates that CSS is an important moderator and mediator in the relationships between attitudes, CI, TE, and MCU. The inclusion of mediation effects sharply increases the explained variance of MCU from 25.0% to 37.3%, with an effect size of 49.2%, compared with the model that only includes the direct effects. When the moderator effects are added, the explained variance of MCU increases to 51.7%, with an effect size of 38.6%, compared with the mediation model. Thus, the inclusion of mediation and moderation extends our understanding of the innovativenessattitude-behaviour relationship in explaining MCU. A deeper understanding of the size and structure of the consideration set is essential to obtain a higher consumer adoption rate and increase loyalty, especially for innovative consumers with high TE.

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Introduction to the Special Issue on Mobile Commerce: Mobile Commerce Research Yesterday, Today, Tomorrow—What Remains to Be Done?

Cited by 37 publications

References 27 publications

Fundamental Requirements for Smartphone Commercial Applications Development for Arabic Societies: Evidence from Three Gulf Cooperation Council States

Fundamental Requirements for Smartphone Commercial Applications Development for Arabic Societies: Evidence from Three Gulf Cooperation Council States

Broadening the Perspective on Mobile Marketing: An Introduction

How consumer innovativeness, technological expertise, and consideration set size can explain mobile commerce use: An extended understanding using a moderation–mediation model

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