Transformative tourism organizations and glocalization

Soulard, Joelle; McGehee, Nancy Gard; Stern, Marc J.

doi:10.1016/j.annals.2019.03.007

Cited by 77 publications

(57 citation statements)

References 42 publications

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“…A universal glocalization strategy [8] which is clearly seen in the case of the studied city tours of Sofia is that of revealing a sense of humor and self-irony in regards to historical past, present-day political issues or urban landscape. Generally, the guides are honest enough to tell "peppery" jokes and awkward historical facts in order to show the 'whole picture'.…”

Section: Local Guides Ensuring the Experiencementioning

confidence: 95%

“…Deeper understanding of both their mechanisms of operation and underpinning philosophies has recently been called for [1,2,7]. Since such understanding refers to a global concept implemented in various local contexts, one particular sphere of interest might be that of specific glocalization strategies applied in different countries, which would also respond to the call for investigating the process of glocalization in regards to the conceptual application of innovations such as the alternative economy [8].…”

Section: Introductionmentioning

confidence: 99%

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Glocalization strategies and current transformations of innovative city tours of Sofia, Bulgaria

Dogramadjieva

2021

SHS Web of Conf.

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Research background: The rise of innovative (alternative) guided tours around the world and especially in Europe embody the idea of ‘glocalization’, since these tours and associated new business models (comprising both ‘free’ and paid offers) represent a global phenomenon that utilizes ‘localness’ as a major asset. Therefore, glocalization strategies of the tour providing companies are worth studying and so are the current transformations in their business models. The Bulgarian capital city of Sofia is an appropriate case study area, being recently denoted as an emerging tourist destination on the international scene, with a number of innovative city tours developed over the last years that form a particular aspect of Sofia’s urban experience. Purpose of the article: Building upon a previous study, the paper seeks to uncover glocalization strategies applied and current transformations observed in the innovative city tours of Sofia in terms of COVID-19 induced market change, product development, and delivery system adjustment. Methods: Subjected to analysis are five tour providers selected on the ground of their business models, tour content and market success. The study involves in-depth interviews with company managers and tour guides, personal observations, and information retrieved from social media and websites. Findings & Value added: The study results contribute to better understanding of how global trends are implemented in a local context and reveal the challenges triggered by the current CIVID-19 induced shift of scales from global to local in terms of markets, product development, and service organization.

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Section: Local Guides Ensuring the Experiencementioning

confidence: 95%

Section: Introductionmentioning

confidence: 99%

Glocalization strategies and current transformations of innovative city tours of Sofia, Bulgaria

Dogramadjieva

2021

SHS Web of Conf.

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“…Yet Swain (2009) conceptualises cosmopolitanism as a cultural characteristic, and Johnson (2014) paralleled the concept with identity, arguing that a cosmopolitan identity comprises the background of an individual and the accumulated cultural capital derived from travel experiences. Thus, as a characteristic relevant to the cultural background of tourists, cosmopolitanism could interact with religiosity in influencing travel decision-making and behaviour, with these combined progenitors serving to mould the transformative experiences offered by hospitality and tourism service providers (e.g., gastronomic experiences, experiential hospitality offerings) in the contemporary global marketplace (Soulard et al, 2019). Tourism and hospitality studies support the view that tourism is conducive to learning and transformation.…”

Section: Cosmopolitanismmentioning

confidence: 98%

Stimulating satisfaction and loyalty: transformative behaviour and Muslim consumers

Mohamed¹,

Taheri

Farmaki

et al. 2020

IJCHM

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Purpose This study aims to investigate the combinations of religiosity, cosmopolitanism and perceived destination image leading to satisfaction and loyalty amongst Muslim consumers within the Maldivian tourism and hospitality context. Design/methodology/approach Using fuzzy-set qualitative comparative analysis (fsQCA), this study reveals that diverse combinations of religiosity, cosmopolitanism and destination image dimensions stimulate satisfaction and loyalty in Muslim consumers. Findings Multiple recipes can be used to design compelling destinations that balance the desire for religiosity and cosmopolitanism characteristic of contemporary Muslim consumers. The results confirm the applicability of complexity theory in explaining Muslim consumer behaviour within the Islamic destination context. Practical implications Several implications for the hospitality and tourism industry are drawn from the results, with suggestions for future research provided. Each fsQCA recipe identifies distinct suggestions to shape the design of destination attributes and hospitality offerings to stimulate consumer satisfaction and loyalty. Originality/value Complexity theory was applied to assess the complex causal relationships among Muslim consumers’ religiosity, perceived destination image, cosmopolitanism, satisfaction and loyalty.

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“…As a result, a paradigm shift for post-COVID-19 tourism will replace the market share approach with one based on value sharing and where the marketing of tourism companies has to be oriented to listen to what they want and what people are passionate about in order to share and satisfy those desires [38]. This transition advocates transformative tourism [39][40][41][42][43][44][45][46] based on regenerative growth [47] and which can be summarized in the following points: first, a greater commitment between the guest and the host; second, a commitment to the administration of the natural resources on which tourism depends; third, an approach between what the community wants to share and what the visitor values; and fourth, greater participation of the local community leading to greater creativity, collaboration and resilience of the destinations themselves.…”

Section: Possibilities and Challengesmentioning

confidence: 99%

Differences between Women and Men in terms of Safety Measures to Prevent COVID-19 Pandemic in the Hotel Sector

Escobar¹,

López²,

Campos³

et al. 2020

Preprint

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The tourism sector in general and the hotelier in particular face the challenge of managing appropriate measures to deal with the covid-19 pandemic. In this sense it is useful to know what the measures are most demanded by the clientele. This research, by analyzing the variance (ANOVA) of a factor concluded that women are more demanding than men in terms of the level of demand in relation to the measures to be taken in hotels. This, as a practical application, allows to know more accurately the expectations, demands and demands of the client segmented by sex, in order to satisfy and improve the tourist experiences.

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Transformative tourism organizations and glocalization

Cited by 77 publications

References 42 publications

Glocalization strategies and current transformations of innovative city tours of Sofia, Bulgaria

Glocalization strategies and current transformations of innovative city tours of Sofia, Bulgaria

Stimulating satisfaction and loyalty: transformative behaviour and Muslim consumers

Differences between Women and Men in terms of Safety Measures to Prevent COVID-19 Pandemic in the Hotel Sector

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