Abstract:Research background: The rise of innovative (alternative) guided tours around the world and especially in Europe embody the idea of ‘glocalization’, since these tours and associated new business models (comprising both ‘free’ and paid offers) represent a global phenomenon that utilizes ‘localness’ as a major asset. Therefore, glocalization strategies of the tour providing companies are worth studying and so are the current transformations in their business models. The Bulgarian capital city of Sofia is an appr… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.