Training Youth to Conduct Focus Groups and Interviews

Landis, Danielle C.; Alfonso, Moya L.; Ziegler, Sonja E.; Christy, Jill; Abrenica, Karen; Brown, Kelly

doi:10.1080/15245004.1999.9961079

Cited by 8 publications

(2 citation statements)

References 1 publication

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“…CBPM was initially tested in Sarasota, Florida, in 1999 in collaboration with the Sarasota County Health Department and a community board. The community board used marketing research to develop an intervention to deter middle school students from starting to smoke or drink (FPRC, 2013; Landis et al, 1999; McCormack Brown et al, 2001; McCormack Brown, McDermott, Bryant, & Forthofer, 2003). A detailed description of the lessons learned can be found in Bryant, Brown et al (2007).…”

Section: Background and Literaturementioning

confidence: 99%

Social Marketing and Policy Making

Biroscak

Khaliq

Truong

et al. 2015

Social Marketing Quarterly

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Section: Background and Literaturementioning

confidence: 99%

Social Marketing and Policy Making

Biroscak

Khaliq

Truong

et al. 2015

Social Marketing Quarterly

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“…Community researchers' expertise and level of involvement is expected to increase as the research progresses. For the "Believe in All Your Possibilities" project, high school students were trained to interview other youth (Landis et al, 1999;McCormack Brown et al, 2001;McCormack Brown, McDermott, Bryant, & Forthofer, 2003). Youth researchers' review and discussion of the results enriched university researchers' interpretation.…”

Section: Step 5: Formative Researchmentioning

confidence: 99%

Community-Based Prevention Marketing

Bryant

Brown

McDermott

et al. 2007

Health Promotion Practice

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This article describes the application and refinement of community-based prevention marketing (CBPM), an example of community-based participatory research that blends social marketing theories and techniques and community organization principles to guide voluntary health behavior change. The Florida Prevention Research Center has worked with a community coalition in Sarasota County, Florida to define locally important health problems and issues and to develop responsive health-promotion interventions. The CBPM framework has evolved as academic and community-based researchers have gained experience applying it. Community boards can use marketing principles to design evidence-based strategies for addressing local public health concerns. Based on 6 years of experience with the "Believe in All Your Possibilities" program, lessons learned that have led to revision and improvement of the CBPM framework are described.

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