Trade show innovations – Organizers implementation of the new service development process

Bauer, Thomas; Borodako, Krzysztof

doi:10.1016/j.jhtm.2019.10.005

Cited by 20 publications

(11 citation statements)

References 72 publications

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“…The results of the comparative analysis of the NSD models revealed the following aspects that are important for the formation of a model and its further testing. While developing new models, many researchers (Lin & Hsieh, 2011;Santos & Spring, 2013;Edvardsson et al, 2013;Yu & Sangiorgi, 2014;Jin et al, 2014;Drejeris, 2015;Drejeris & Vestertė, 2015;Bauer & Borodako, 2019) tend to assign from 3 to 5 stages to every new model. The latest trend is to decrease the number of stages while many previous models (Scheuing & Johnson, 1989;Alam & Perry, 2002) presented in the scientific literature included 10 up to 15 stages per model.…”

Section: An Overview Of the Latest Nsd Modelsmentioning

confidence: 99%

“…The interest in models for new services development (NSD) (Burger et al, 2010;Lin & Hsieh, 2011;Edvardsson et al, 2013;Santos & Spring, 2013;Geissdoerfer et al, 2018;Santana et al, 2018;Bauer & Borodako, 2019) was growing over the last decade, as a result, it is noticeable that the formation process of such models is usually based on a similar analogy. The formation of the model of NSD begins with the analysis described in the scientific literature when the choices of stages and activities assigned to them are theoretically proved.…”

Section: Introductionmentioning

confidence: 99%

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Evaluation of Composition Suitability of the Model for New Service Development

Skačkauskienė

Švogžlys

2021

Journal of Business Economics and Management

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As more and more attention is paid to the formation of models of new service development, it is noticed that the compositions of a new model are usually based only on examples of previous models that were presented in the scientific literature. Although the practical application of the proposed models in any organizational condition is often verified by empirical studies, the revisions of the validity of model compositions are still quite fragmented. The lack of such research does not give the possibility for any further improvement of the model or elimination of the revealed shortcomings and it makes the proper preparation for testing the proposed model in a company complicated. In order to evaluate the suitability of the composition of the newly formed model of service development in the conditions of modern service companies, an empirical evaluation was performed by using the methods of abstraction, comparative analysis, synthesis, and expert survey. According to the results of the research, the suggestions for the improvement of the new service development model were made and guidelines for further research were formulated.

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Section: An Overview Of the Latest Nsd Modelsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Evaluation of Composition Suitability of the Model for New Service Development

Skačkauskienė

Švogžlys

2021

Journal of Business Economics and Management

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“…In this sense, in a trade fair context, it is opportune to assess whether there is evidence of a positive and significant link between innovation, networking capability and exports. Strangely, these themes (innovation, internationalization) are stagnant in recent trade fair literature, therefore it is necessary to renew these for research (Tafesse and Skallerud, 2017) the same way as new research on potential ways to make trade fairs successful is always important (Bauer and Borodako, 2019;Shi et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

A new approach of innovation and network on export in trade fair context: evidence from Portuguese SMEs

Silva

Moutinho

Vale

2021

JBIM

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Purpose The purpose of this paper is to examine the relationship between product innovation and network and their export performance, particularly in trade fair context. Moreover, this paper conducts a comparative study among services/industrial small and medium-sized enterprises (SMEs) and considers the home-country context. Innovation and internationalization are stagnant themes in the recent literature on trade fairs, so they require to be renewed. Design/methodology/approach The empirical study includes a survey with 341 SMEs’ respondents separated into both industrial/producer and service/other. A conceptual model was developed and examined from three different perspectives: Model A encompasses all surveyed SMEs, Model B includes only industrial/producer SMEs and Model C comprises service/other SMEs. Data analysis happened in two steps. The first step included the structural equation model (SEM) and the assessment of hypotheses (from three different perspectives). Thus, it was possible to make a comparative analysis between the models. In the second step, the ordered logit model (OLM) is used to study relationships between control variables and the criteria variable export performance. Findings The SEM’s results confirm a conceptual model about a dynamic trajectory that SMEs, mainly industrial/producer, can take advantage of: innovate to networking and networking to export. The results allowed to verify when comparing services/industrial SMEs that the tangibility which characterizes the innovation of industrial SMEs' products contributed significantly to the performance of business networks and exports. The study also reveals, through the OLM, two catalysts for the success of the SME’s export performance: export experience and continued participation in trade fairs. The OLM results also reveal that the size of the companies is not relevant, so trade fairs are marketing tools accessible to any company, regardless of their size. Finally, the study considered home-country context of the surveyed SMEs, which allowed additional interpretations to be drawn. Research limitations/implications The study does not reflect the individual's personality in his network capacity and the export performance was measured based on the level of satisfaction and not on real sales results. However, the study provides relevant practical implications and can support future studies. Practical implications The study offers important implications for SME. The results reveal that presenting product innovations at trade fairs is a useful tool for SMEs to create networks, which facilitates their export performance, especially for industrial SMEs residing in small economies such as Portugal. This study is also relevant for business associations of industrial SMEs and/or public or semi-public SME promotion agencies. Originality/value This paper contributes to the literature on trade fairs, suggesting a new innovation, networking, export (INE) framework to reflect on the participation in international trade fairs. So, this research especially combines product INE performance in a particular context – international trade fairs for SME. It also considers the home-country context of the SMEs, which adds depth to the study. Finally, the comparative study also provides insightful implications for industrial SMEs on how to improve the export performance from trade fairs by leveraging innovation and networking.

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“…For the connotation and influence factors, the research perspectives are based on supply chain integration [15][16][17], relationship network [18,19], knowledge learning [20][21][22], and resource management [23]. For the evaluation of service innovation, the research measures are concerned from the aspect of capability characteristics [24] and comprehensive evaluation from the perspective of process [25,26]. For the function mechanism, the research focuses are regarding the mechanism of service innovation capability on enterprise performance and competitive advantage [27] and the mechanism of interaction orientation on innovation capability from three perspectives: value cocreation [28], absorptive capacity [29], and initiative improvement [30][31][32].…”

Section: Introductionmentioning

confidence: 99%

Research on the Relationship between Data Empowerment and Service Innovation Capability of Logistics Platform Enterprise

Zhang

2021

Mathematical Problems in Engineering

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Based on the application of big data, this paper constructed a theoretical model focusing on the mechanism of data empowerment on the service innovation capability of logistics platform enterprises, with value cocreation as the mediating variable and environmental dynamism as the moderating variable. The research hypothesis was empirically tested based on the results obtained from the questionnaire survey. The results demonstrate that data empowerment can promote the value co-creation between logistics platform enterprises and users, and value co-creation is an important factor to promote the service innovation capability of logistics platform enterprises. Meanwhile, the moderating variable of environmental dynamism is found to inhibit the interaction between cooperation and service innovation capability. The findings expand the theoretical research on data empowerment and raise important inspiration for practical activities of logistics platform enterprises.

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Trade show innovations – Organizers implementation of the new service development process

Cited by 20 publications

References 72 publications

Evaluation of Composition Suitability of the Model for New Service Development

Evaluation of Composition Suitability of the Model for New Service Development

A new approach of innovation and network on export in trade fair context: evidence from Portuguese SMEs

Research on the Relationship between Data Empowerment and Service Innovation Capability of Logistics Platform Enterprise

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