Pirkėjai, pardavėjai, investuotojai ar tarpininkai, dalyvaujantys nekilnojamojo turto pirkimo-pardavimo procesuose, esminiais faktoriais, veikiančiais kainą, dažniausiai laiko vietą, kaimynystę, infrastruktūrą bei buto planą. Dažnas proceso dalyvis užmiršta, jog yra nemažai esminių veiksnių, kurie ateityje gali nulemti ne tik būsto, bet ir viso regiono nekilnojamojo turto kainas. Straipsnyje pasitelkiant lyginamąją analizę yra aptariami pagrindiniai nekilnojamojo turto rinką visoje Europos Sąjungoje veikiantys išoriniai faktoriai, šių dienų aktualijos, pateikiami siūlymai bei iškeliamos konkrečios išvados.

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As more and more attention is paid to the formation of models of new service development, it is noticed that the compositions of a new model are usually based only on examples of previous models that were presented in the scientific literature. Although the practical application of the proposed models in any organizational condition is often verified by empirical studies, the revisions of the validity of model compositions are still quite fragmented. The lack of such research does not give the possibility for any further improvement of the model or elimination of the revealed shortcomings and it makes the proper preparation for testing the proposed model in a company complicated. In order to evaluate the suitability of the composition of the newly formed model of service development in the conditions of modern service companies, an empirical evaluation was performed by using the methods of abstraction, comparative analysis, synthesis, and expert survey. According to the results of the research, the suggestions for the improvement of the new service development model were made and guidelines for further research were formulated.

The rapid changes in the services sector encourage companies to improve the processes for developing and delivering new services. An effective new service development process is not possible without planning. Business entities can plan their time, organise activities, and prioritise tasks according to the complexity or the total duration of the process. However, in the context of new service development, the planning aspect is still not sufficiently emphasised. It is noted that the aim is often to identify the factors that could reduce the duration of this process. However, there is a lack of relevant data based on certain expressions of time. The lack of such research limits the improvement of the planning processes for new service development projects. In order to evaluate the possibilities of application of the proposed new service development model for companies providing services, an empirical evaluation was conducted, using methods of expert survey, program evaluation and review, and Monte Carlo simulation. Guidelines for further research were formulated based on the obtained results.

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Abstract. Globalization is certainly a widely debated topic nowadays. It is one of the main features characterizing contemprorary society. This phenomenon affects the most significant social, economic, technological, political and cultural processes. Rising living standarts and technological progress are changing consumer behavior, needs and main priorities. Purchasing decisions are determined not only by price or physical and technical characteristics of the item, but also by global trends which can directly affect consumer behavior. This publication presents analysis of globalization impact on investments. Given the fact that the real estate is one of the most important investments in our life, the study has focused on the European Union residential real estate markets. The methods of scientific literature analysis, statistical data evaluation and synthesis has been applied for the research presented in this paper.

The place, neighbourhood, infrastructure, and apartment plan are the main factors which have an influence on price for the buyers, sellers, investors, or brokers participating in the buying and selling processes of real estate. Participants of the process forget frequently that there are more crucial factors which can affect not only the prices of property, but the prices of real estate in the whole region as well in the future. The article uses benchmarking and discuss the main external factors which affect the real estate market in the European Union, the current events and the proposals are presented and the specific conclusions are identified. Pirkėjai, pardavėjai, investuotojai ar tarpininkai, dalyvaujantys nekilnojamojo turto pirkimo-pardavimo procesuose, esminiais faktoriais, veikiančiais kainą, dažniausiai laiko vietą, kaimynystę, infrastruktūrą bei buto planą. Dažnas proceso dalyvis užmiršta, jog yra nemažai esminių veiksnių, kurie ateityje gali nulemti ne tik būsto, bet ir viso regiono nekilnojamojo turto kainas. Straipsnyje pasitelkiant lyginamąją analizę yra aptariami pagrindiniai nekilnojamojo turto rinką visoje Europos Sąjungoje veikiantys išoriniai faktoriai, šių dienų aktualijos, pateikiami siūlymai bei iškeliamos konkrečios išvados.

In order to stand out in a competitive environment, companies are forced to consider the develop-ment of new services. In the context of globalization changes, the development of new services is be-coming an effective tool for adapting to the changing needs of consumers through the introduction of technological innovations or management solutions. By using service development models, compa-nies create favourable environment for generating and selecting ideas, and can prepare more effec-tively for the deployment of a new service. After the critical evaluation of the new service develop-ment models, conceptual new service development model was formulated. The indicators of concep-tual new service development model were presented, also the unique features were highlighted. The results of this research revealed that new service development models are perceived as an unbroken cycle, that includes additional tasks for business subjects, consumers and company employees.