“…If the concept of ecotourism in the "Western world" (i.e., including mainly Western Europe, the U.S., Canada, Australia and New Zealand) consider humans as primarily a nuisance to nature and therefore call for minimal impact on protected landscapes, the concept of shengtai lüyou regards humans as an integral part of the landscape, the beauty of which is enhanced with artifacts such as rock carvings, temples and stair paths [48,60,61,69]. However, despite these underlying cultural differences, Chinese ecotourists exhibit eco-friendly behaviors highly similar to those of their Western counterparts, revealing a great potential for the creation of an ecological civilization both in China and abroad [48,61,68]. The same authors suggested that to reach sustainability, international standardization of the ecotourism concept should be inclusive of local characteristics, which is a hard task still far from being achieved.…”