Tourism Village Model Based on Local Indigenous: Case Study of Nongkosawit Tourism Village, Gunungpati, Semarang

Abstract

Officially, Nongkosawit Village has become a tourism village since 2012. However, the economic impact has not been received by the society yet because of inappropriate tourism village model. Therefore, this study aims to find out the best model for the development of Nongkosawit Tourism Village. This research used Analytical Hierarchy Process method. The results of this research shows that the model of tourism village which was suitable to the local indigenous of Nongkosawit Tourism Village was the cultural based tourism village with the percentage of 58%. Therefore, it is necessary to do re-orientation from the natural-based village model into the cultural-based village model by raising and exploring the existing culture through unique and different tourism products.

Strategi Pemasaran Desa Brajan Menuju Desa Wisata Mandiri

“…Dengan demikian, diharapkan Desa Wisata Brajan dapat mengidentifikasi potensi pemasaran yang dimiliki untuk dikembangkan, serta permasalahan yang dihadapi agar ditemukan solusinya. Lebih lanjut, Kurniasih et al (2018) mengemukakan bahwa desa wisata perlu mempertimbangkan unsur-unsur di dalam pemasaran seperti segmen pasar, paket wisata sebagai produk yang ditawarkan kepada pasar, cara mempromosikannya, serta pengembangan potensi dan atraksi lainnya menjadi produk baru, agar menjadi destinasi wisata yang berhasil.…”

Factors Affecting Tourists Satisfaction in Candirejo Tourism Village, Indonesia

“…A tourism village is not just a particular tourist site in a village, but a rural area that presents a whole ambience imaging the unique and attractive rural authenticity, and has the potential to develop its tourism component (Kurniasih et al, 2017;Sulistyadi et al, 2019). It will be a complete integration if tourists can stay to taste local foods and many types of cultural attractions (Kurniasih et al, 2017). A tourism village has a unique attraction, such as the physical uniqueness of the rural natural environment, as well as the social and cultural life of its people, which is naturally and attractively packaged.…”

“…Tourists want a more meaningful trip to improve their quality of life, by doing an unique and special interest travel, like nature and culture trip. That change makes the tourism village spread widely across Indonesia, including in the province of Central Java (Kurniasih et al, 2017;Santosa & Saputra, 2018;Sulistyadi et al, 2019). Nowadays, there are 125 tourism villages in Central Java which are spread over several districts and cities.…”

“…(Permanasari, 2011). Developing from Candirejo Village to Candirejo Tourism Village is expected to increase farmers's income without disrupting the agriculture (Kurniasih et al, 2017).…”

Optimalisasi Media Sosial sebagai Alat Promosi untuk Desa Wisata Lebakmuncang

“…Di Indonesia, pariwisata berbasis pedesaan dikenal sebagai desa wisata. Pariwisata berbasis desa atau desa pariwisata adalah salah satu cara untuk menerapkan pengembangan pariwisata berbasis masyarakat yang berkelanjutan [6].…”