Tourism Promotion of Destination for Swedish Emissive Market

Šerić, Neven; Marušić, Filipa

doi:10.13189/aeb.2019.070101

Cited by 7 publications

(6 citation statements)

References 8 publications

(10 reference statements)

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“…al, 2019;Boes et al 2016). The authors have come to similar conclusions in their own research (Šerić et al 2020C;Šerić & Marušić, 2019;Šerić & Batalić, 2018;Šerić et al 2017). The findings of these studies warn us that the originality of the specialized tourist offer is no longer a sufficient prerequisite for competitiveness.…”

Section: Introductionsupporting

confidence: 57%

“…Perception of value of additional and expanded contents significantly contributes to the final selection. Smart technological and environmental solutions in the offer are increasingly attracting the attention of tourists (Milano, et al 2019;Ruhanen et al 2019;Šerić et al 2019). Ignoring these new insights can have negative consequences on destination competitiveness, receptive tourism entity occupancy and the sale of specialized tourism products (Cooper, 2021;Baggio, 2020;Buhalis & Sinarta, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

“…So far the authors have practiced to develop the brand and marketing strategy of a specialized tourist product towards the basic content of the offer. The originality and differentiation of the specialized tourist product before the covid 19 pandemic were sufficient to attract the attention of tourists (Jafari & Xiao, 2021;Ruhanen et al 2019;Šerić & Marušić, 2019;Šerić & Batalić, 2018;Šerić et al 2015). Recent research findings warn that additional and expanded contents of specialized tourist offer has stronger impact on its attractiveness and competitiveness (Šerić et al 2021;Cooper, 2021;Baggio, 2020;Šerić et al 2020A;Buhalis & Sinarta, 2019).…”

Section: Introductionmentioning

confidence: 99%

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Testing of the Model of Creating a Specialized Tourist Product for Post-COVID Time

et al. 2021

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Specialized tourists offer in the post covid time is an important reason in choosing the destination to travel to. A new perception of this offer puts new challenges to those who design such offers. Most specialized offers are the result of entrepreneurial initiative and intuition. Authors have dealt with the creation of such offers as an important destination concurrent factor in their own cross-border cooperation. Based on their findings, they have developed a model of creating specialized tourism products for post covid time by linking core, additional, and expanded contents with brand creation and the marketing strategy. In this paper authors continue their research by testing that model through two platforms: desk research of the latest cognitions related to the repercussions of Covid-19 on tourist mind, and on a convenient sample of connoisseurs. The testing of the model is connected with one case study in which authors cooperate in practice. The findings have been tested through a survey on a sample of experts (representatives of travel agencies) related to their experiences in sales for 2020 and 2021.They have also found important changes in tourist perception of specialized tourist product. The findings offer the answers as to why the basic contents of the specialized tourist offer is no longer sufficient, as well as a way for developing additional and expanded contents, on which the brand and brand management activities in the post corona period should be primarily based, i.e. on what to base the marketing strategies in the post covid time.

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Section: Introductionsupporting

confidence: 57%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Testing of the Model of Creating a Specialized Tourist Product for Post-COVID Time

et al. 2021

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“…The growing demand of tourists is related to tourism destination promotional activities [50]. Customizing destination promotional mix to fit global touristic standards ensures efficient destination positioning but requires a high monetary investment [51]. Tourism promotion organizations do a good job of publicizing regional activities via traditional and digital means as a marketing tool, especially toward young and well-educated target markets [52].…”

Section: Supply Indicatorsmentioning

confidence: 99%

The Impact of Tourism Promotion at Andalusian Eight Provinces

Florido-Benítez¹

2023

Preprint

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The aim of this study is to analyse tourism promotion of eight provinces of Andalusia from 2010 to 2022, and to examine the ways that tourism promotion campaigns influence and stimulate the improving of tourism supply and demand at Andalusian provinces. The methodology used in this study collected data from Andalusian public organizations (secondary data), and information related to this topic from researchers and organizations (primary data) for the purpose of this research project. This research provides a new contribution to tourism industry and promotion strategies context. Findings of the current study prove that DMOs of Andalusian provinces increased the tourism promotion budgets and campaigns to revitalize the tourism demand and supply due to the pandemic crisis and Russia’s invasion of Ukraine. Indeed, results of this research suggest that Andalusia’s tourism promotion budgets and campaigns have helped to improve the number of passenger arrivals, number of tourists, hotel occupancy rate, overnight stays at hotels by international and Spanish, and total overnight stay indicators in the period analysed, especially in the years 2021 and 2022. The contribution of this study has a great relevance to tourist destinations, DMOs, hotels, airports, and stakeholders where application of tourism promotion budgets, joint promotion campaigns, and new tourism products and services should be implemented to improve the tourism supply and demand, guarantee the regional and local economy and well-being of population.

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“…The attractiveness of destination offers is increasingly dependent on the number of specialized tourist products (Bornhost et al 2010;Šerić, 2019). In the 3rd millennium, specialized tourist products are often based on rare and unusual resources (Tarlow, 2005;Hosany et al 2007;Kladou, Kehagias, 2014;Šerić, Marušić, 2019). Unusual resources are also the platform for the development of dark tourist products (Stone, 2006;Šerić, 2017).…”

Section: Subject Of the Research And Research Problemmentioning

confidence: 99%

Model for the Development of a Specialized Dark Tourist Product

2020

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Dark tourist facilities are a modern tourism phenomenon. Although dark tourism is conceptually associated with the legal inconsistency of tourism, it is based on content related to human suffering. Tourist interest in dark tourist products is growing, and such contents have become a part of standard tourist packages in the markets where such offer exists. Despite their proven contribution to destination differentiation and competitiveness, potential resources for the development of dark tourist facilities are often neglected due to tourist workers lacking the knowledge requisite for the development of specialized tourism products. Unsustainable approach to the development of specialized tourism products results in focus on content, that ignores the broader benefits of an integrated destination product. In the case of dark tourism products, socio-cultural and tantalogic consequences are particularly problematic, as dark tourist offer is particularly sensitive to the ethical standards of the general public. The result is that visitors and organizers of such tourist packages are frequently given negative publicity. In spite of the growing global interest in the dark tourism offer, its development is slow and modest due to the above-mentioned risks and insufficient education in the tourist industry. The existing global supply often ignores some of the potential benefits of implementation of such content into a destination’s and national integrated tourism product. In an attempt to clear up doubts, and provide examples of positive and negative experiences from the global tourism practice, the authors carried out several studies based on which they devised a framework model for the development of a dark tourism product with recommended variables of significant impact.

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Tourism Promotion of Destination for Swedish Emissive Market

Cited by 7 publications

References 8 publications

Testing of the Model of Creating a Specialized Tourist Product for Post-COVID Time

Testing of the Model of Creating a Specialized Tourist Product for Post-COVID Time

The Impact of Tourism Promotion at Andalusian Eight Provinces

Model for the Development of a Specialized Dark Tourist Product

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