Abstract:Specialized tourists offer in the post covid time is an important reason in choosing the destination to travel to. A new perception of this offer puts new challenges to those who design such offers. Most specialized offers are the result of entrepreneurial initiative and intuition. Authors have dealt with the creation of such offers as an important destination concurrent factor in their own cross-border cooperation. Based on their findings, they have developed a model of creating specialized tourism products f… Show more
“…During the pandemic, the hospitality industry also made much use of the increased interest in online food delivery (Leung and Cai, 2021;Šerić et al, 2021) aiming for a certain level of performance, trust and social influence. In this case, the visual appeal, informative nature of the menu, consumer desire for food and convenience provided by online ordering indirectly influenced consumers' purchase intentions, despite their perceived risk.…”
Section: Review Of the Scientific Literaturementioning
confidence: 99%
“…In the restaurant industry, the pandemic has encouraged a preference for dining, restaurant and private rooms (Šerić et al, 2021). The pandemic has caused an increase in the amount of food ordered and a higher consumer tolerance for food waste (Šerić et al, 2021;Sharma et al, 2021). Consumers are no longer concerned about food waste resulting from increased use of food delivery apps.…”
Section: Review Of the Scientific Literaturementioning
confidence: 99%
“…Consumers are no longer concerned about food waste resulting from increased use of food delivery apps. Some papers have addressed technological innovations (Ene and Bojescu, 2020) in hotels (Kim and Lee, 2020;Šerić et al, 2021). The results indicate that in the wake of the pandemic, consumer preference tends towards robot-staffed service at the expense of human-staffed service.…”
Section: Review Of the Scientific Literaturementioning
confidence: 99%
“…Shin and Kang also associate reduced human interaction with technological innovation (e.g., mobile or kiosk check-in systems and robot cleaning systems) with increased booking intentions (Shin and Kang, 2020). At the same time, the importance of self-service technology as a factor in customers' perception of hotel safety has also been highlighted (Atadil and Lu, 2021;Šerić et al, 2021). Other factors mentioned are medical training, hygiene control and health communication.…”
Section: Review Of the Scientific Literaturementioning
The purpose of this study is to analyse consumers' perceptions of the risks associated with the COVID-19 pandemic in the Romanian hospitality industry. To this end, a quantitative research was conducted using an online survey, based on a questionnaire with a number of 12 questions, administered to customers of units in the hospitality industry (hotels, restaurants, cafes). A total of 292 respondents (103 men and 189 women) answered all questions. Four working hypotheses were formulated. It was concluded that the extent of the safety measures taken by the units in the Romanian hospitality industry had a positive impact on customers. The perception of the measures is a positive one and the customers do not feel any fear or significant threat regarding the possibility of infection with the SARS-CoV-2 virus in these units. The risk perceived by customers, in various forms, is not an obstacle in blocking the demand and development of the hospitality industry. The study helps to broaden the understanding of the behavioural effects of clients during a pandemic and it is good to know this behaviour of customers in another unpredictable scenario of the evolution of the spread of COVID-19 disease. The study conducted in Romania can be used as a benchmark for other countries and researchers.
“…During the pandemic, the hospitality industry also made much use of the increased interest in online food delivery (Leung and Cai, 2021;Šerić et al, 2021) aiming for a certain level of performance, trust and social influence. In this case, the visual appeal, informative nature of the menu, consumer desire for food and convenience provided by online ordering indirectly influenced consumers' purchase intentions, despite their perceived risk.…”
Section: Review Of the Scientific Literaturementioning
confidence: 99%
“…In the restaurant industry, the pandemic has encouraged a preference for dining, restaurant and private rooms (Šerić et al, 2021). The pandemic has caused an increase in the amount of food ordered and a higher consumer tolerance for food waste (Šerić et al, 2021;Sharma et al, 2021). Consumers are no longer concerned about food waste resulting from increased use of food delivery apps.…”
Section: Review Of the Scientific Literaturementioning
confidence: 99%
“…Consumers are no longer concerned about food waste resulting from increased use of food delivery apps. Some papers have addressed technological innovations (Ene and Bojescu, 2020) in hotels (Kim and Lee, 2020;Šerić et al, 2021). The results indicate that in the wake of the pandemic, consumer preference tends towards robot-staffed service at the expense of human-staffed service.…”
Section: Review Of the Scientific Literaturementioning
confidence: 99%
“…Shin and Kang also associate reduced human interaction with technological innovation (e.g., mobile or kiosk check-in systems and robot cleaning systems) with increased booking intentions (Shin and Kang, 2020). At the same time, the importance of self-service technology as a factor in customers' perception of hotel safety has also been highlighted (Atadil and Lu, 2021;Šerić et al, 2021). Other factors mentioned are medical training, hygiene control and health communication.…”
Section: Review Of the Scientific Literaturementioning
The purpose of this study is to analyse consumers' perceptions of the risks associated with the COVID-19 pandemic in the Romanian hospitality industry. To this end, a quantitative research was conducted using an online survey, based on a questionnaire with a number of 12 questions, administered to customers of units in the hospitality industry (hotels, restaurants, cafes). A total of 292 respondents (103 men and 189 women) answered all questions. Four working hypotheses were formulated. It was concluded that the extent of the safety measures taken by the units in the Romanian hospitality industry had a positive impact on customers. The perception of the measures is a positive one and the customers do not feel any fear or significant threat regarding the possibility of infection with the SARS-CoV-2 virus in these units. The risk perceived by customers, in various forms, is not an obstacle in blocking the demand and development of the hospitality industry. The study helps to broaden the understanding of the behavioural effects of clients during a pandemic and it is good to know this behaviour of customers in another unpredictable scenario of the evolution of the spread of COVID-19 disease. The study conducted in Romania can be used as a benchmark for other countries and researchers.
“…As the practice of providing online tourist services becomes more popular around the world, so does “digital tourism” in Montenegro. To be more specific, all planned activities in the global tourism market are aimed at developing new tourism services and products (Šerić et al. , 2021) through the use of digital technologies.…”
PurposeThe main purpose of this paper is to explore the impact of digital technologies on the promotion of tourist offer from the perspective of family businesses. The paper tries to provide a better understanding of the factors that determine the use of digital technologies in the family tourism business, both in the modern digital world and in times of uncertainty and crisis caused by the COVID-19 pandemic.Design/methodology/approachThe survey method was used in the realization of the research. Data were collected using a stratified random sample of 86 tourism providers in Montenegro and analyzed by using SEM models, logistic regression and descriptive statistics.FindingsThe results showed that the demographic characteristics of the respondents were the least important factors in the analysis; while factors that significantly affected the use of digital technologies in Montenegrin tourism included the nature of future tourism trends perceived by respondents, crisis and uncertainty caused by the COVID-19 pandemic, participants’ perceptions, attitudes and understanding of the specificities of digital technologies and benefits they offer to tourists, perceived from the perspective of the family business representative. Furthermore, the results of logistic regression revealed that pandemic had stronger consequences on micro and small enterprises, compared to those imposed on medium-sized firms. These impacts relate to changes in organization and redesign of workflows, altered communication from traditional to digital and increased importance of business innovations. On the other hand, the increased significance of integration of marketing channels for multiple target segments, as a consequence of the COVID-19 pandemic, was stronger pronounced in medium-sized businesses compared to micro and small ones.Originality/valueThe results obtained may serve the holders of the tourist offer, managers and decision-makers when making decisions on the imposition of digital technologies in tourism, in order to secure global reach business, multi-channel tourist interaction, cost-saving and being ahead of competitors. This enables an integrated analysis that forms the basis for further creation of tourism and marketing policies at the individual and collective level to attract tourists and strengthen Montenegro’s competitiveness as a destination.
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