“…Although imagined experiences of a destination have not been explored directly in the literature, the related concept of destination image certainly has. New studies on destination image are constantly emerging (Avraham, ; Chen, Lai, Petrick, & Lin, ; Fu, Ye, & Xiang, ; Stylidis, ; Zhang, Fu, Cai, & Lu, ). In fact, “there has been exponential growth in the number of studies of destination image appearing in the tourism literature” (Pike & Ryan, , p. 333), a trend that has continued over the past decade.…”