Tourism and Lifestyle-Led Mobilities

Müller, Dieter K.

doi:10.1007/978-3-030-77466-0_17

Cited by 3 publications

(2 citation statements)

References 67 publications

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“…As argued Müller ( 2021 ), through marketing strategies, private companies, entrepreneurs, and public entities carry out their communication actions to achieve a greater communicative reach aimed at a their specific target audience. In this context, it becomes imperative that more traditional communication techniques get complemented with digital communication tools and technologies focused on achieving a greater impact on technological devices and, therefore, enhance the digital potential in terms of marketing and brand identity (Janta & Lugosi, 2022 ).…”

Section: Discussionmentioning

confidence: 99%

“…In this ecosystem, as highlighted by Müller ( 2021 ), real estate agents, who are in charge of highlighting the opportunities of the destination in terms of service provision, play a fundamental role in transmitting information to the target audience. Accordingly, real estate agents’ contributions, their marketing strategies, and brand identity become fundamental elements that influence their clients’ decisions (Janta & Lugosi, 2022 ).…”

Section: Introductionmentioning

confidence: 99%

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Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists: a review

Lacárcel

Huete

2023

Int Entrep Manag J

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Globalization and the changes in the technological and social industries have facilitated international mobility in such a way that the distinctions between tourism and other forms of mobility closer to migration have practically become blurred. Improvements in digital communication have promoted people’s search for a better quality of life in terms of health, work, leisure, and other aspects. New forms of communication have started to gradually displace the more conventional media. In this context, private companies, entrepreneurs, and public entities have grown aware of the importance of digital communication to achieve a greater scope in their population attraction policies. In this context, the present study aims to identify which digital communication strategies are used to generate interest and attraction to the destination. In our Systematic Literature Review (SLR), we examine the relationship between the terms “lifestyle migration” and “digital communication”, obtaining 294 articles found in Web of Science (WOS) and Scopus. After the analysis, we found 16 potential articles that were linked to the research objectives. The results of the methodology are classified according to the different digital communication actions identified, namely (i) Social Network Relationship; (ii) Digital Marketing, and (iii) Virtual Reality and Augmented Reality. Therefore, this this study contributes to link lifestyle migration and digital communication to destination management offices, companies and entrepreneurs. The paper finishes with a discussion of theoretical and practical implications of research on digital communication strategies in the field of long-stay tourism.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists: a review

Lacárcel

Huete

2023

Int Entrep Manag J

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Lifestyle Migration

McGarrigle

2022

IMISCOE Research Series

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In the context of the growing global middle class, and the ageing of the baby boomer generation, an increasing number of migrants with accumulated wealth from advanced economies are relocating to economically less developed or more peripheral countries to improve their quality of life. Migration of the middle-classes and the relatively affluent is embedded in the same globalising processes and social transformations in production and processes of accumulation that have reshaped labour migration (Hayes, 2021; Castles, 2010). Privileged mobilities are part of wider migration systems, however, what distinguishes lifestyle migrants from other migrants, who are also in pursuit of a better quality of life, is the ease with which they can relocate due to relative privilege in terms of citizenship and financial or cultural capital.

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Towards a cordial dialogue between lifestyle migration/mobilities and rural tourism geographies

Eimermann,

Carson

2023

Geografiska Annaler: Series B, Human Geography

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Tourism and Lifestyle-Led Mobilities

Cited by 3 publications

References 67 publications

Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists: a review

Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists: a review

Lifestyle Migration

Towards a cordial dialogue between lifestyle migration/mobilities and rural tourism geographies

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