Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists: a review

Lacárcel, Francisco Javier S.; Huete, Raquel

doi:10.1007/s11365-023-00843-8

Cited by 24 publications

(10 citation statements)

References 55 publications

(92 reference statements)

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“…References were chosen based on peer-reviewed works such as documents, case studies, conference papers, textbook chapters and journal papers, along with technical reports. Following the commencement of the searches, the use of exclusion and inclusion, the requirements, yet a study of the complete texts for possible papers, 30 journals were selected for in-depth research (Lacarcel and Huete 2023).…”

Section: Study Approachmentioning

confidence: 99%

Examining the essential elements of digital transformation and entrepreneurship: An extensive review of the literature

Dikshit,

Sharieff,

Sharma

et al. 2024

Multidiscip. Rev.

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In today's digital age, it is critical to recognize the description of Digital Entrepreneurship (DE), digital transformation (DT) and their ability to interact with each other. This kind of comprehension of DE is seen as a crucial foundational element for fostering creativity, creation of jobs and prosperity. However, an array of problems with DE and DT are pervasive and prevent digital entrepreneurs from maximizing the benefits that global entrepreneurship brings to the economic worth of their businesses. As a result, the current study aims to investigate DE and digital transitions, as well as their sort and dealings. Data obtained and analyzed using a systematic analytical technique that recognizes and discuss the characteristics of DE and DT. By using the active capability premise as a support, the features are provided. Individuals and groups are able to establish new businesses or expand existing ones by creating cutting-edge technological advancements or making creative use of technical developments if they understand the characteristics of DE and digital transition.

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Section: Study Approachmentioning

confidence: 99%

Examining the essential elements of digital transformation and entrepreneurship: An extensive review of the literature

Dikshit,

Sharieff,

Sharma

et al. 2024

Multidiscip. Rev.

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“…To address these challenges, it is imperative for startups cooperatives to prioritize continuous learning, innovation (Saura et al 2023 ), and adaptability (Lacarcel and Huete 2023 ). By fostering a culture of resilience and embracing change, cooperatives can successfully navigate the challenges presented by leadership management and evolving economic and technological environments (Saura et al 2023a ).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Overcoming the challenges of cooperative startups businesses: insights from a bibliometric network analysis

2023

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In recent decades, advances in technology have led to the adaptation of business models to the connected era. This has resulted in the modification of the goals of both startup and cooperative models, leading to the emergence of a new hybrid business model combining the two and known as cooperative startups. The present study aims to investigate the evolution, functioning and characteristics of cooperative startups as a potential research area that may be of future relevance due to its potential growth. To this end, a bibliometric analysis using Web of Sciences academic database and VOSViewer software is conducted to identify specific characteristics, opportunities, and challenges that cooperative startups should understand in order to achieve business success. In this regard, a co-citation analysis, bibliographic coupling and keyword concurrency analysis are computed to understand the literature published in this research field to date. The findings of this analysis contribute to the creation of knowledge on cooperative startups identifying 19 future research questions linked to 5 research categories in cooperatives startups: strategy, members of the team, performance, finance and economy and innovation. The results provide insights on the challenges and characteristics of this new business model that is characterized by the management of investments and economy democracy while boosting innovation and handling competence. Finally, theoretical and practical implications are presented.

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“…Thus, digital communication offers marketing professionals opportunities to enhance customer relationships through personalized service, find new partners in the market, increase brand recognition, and, consequently, increase sales (Lacarcel and Huete 2023).…”

Section: Cross-border Region (Cbr) and Digital Communicationmentioning

confidence: 99%

Digital Communication and the Crisis Management in Hotel Management: A Perspective in the Euroregion North of Portugal and Galicia (ERNPG)

Cardoso,

Sousa,

Liberato

et al. 2023

Administrative Sciences

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The current unprecedented globalization of the social economy, with worldwide mobility of people, products and services in an increasingly connected market and society, has promoted the rapid geographic spread of the coronavirus (i.e., crisis management) outbreak, negatively affecting tourists’ behavior and their well-being, whether due to restrictions imposed by governments on international travel, or due to tourists’ fear of catching the disease. This manuscript aims to understand how digital communication has helped the tourism industry in general and the hotel context in particular to face the negative consequences caused by the new coronavirus pandemic. The development of the research followed a qualitative methodological approach, constituting an exploratory study, based on four semi-structured interviews with managers of hotel establishments, located in the Northern Region of Portugal and Galicia. As main conclusions, it is possible to highlight that digital communication and the use of social networks were fundamental tools for hotel establishments during the pandemic caused by COVID-19, especially during the confinement period, when establishments had to close, many of them completely. There were many changes brought about in the tourism industry in the Euroregion of Northern Portugal and Galicia (ERNPG), with an increase in domestic tourism, a decrease in the external market and a change in tourist profile and behavior, whether due to sanitary and public health issues that induced fear of travel, or by the measures imposed by the government that prevented such trips. According to the strategies implemented by the hotel establishments, the intensification of digital communication use and social networks stands out, since, for a long time, it consisted of the only connecting tool between the hotel and its customers and the initiatives of the Regional Entities and Turismo de Portugal (regional and national DMOs), through numerous training courses in the area of digital marketing and the implementation of hygiene, sustainable and safety measures in hotel establishments. Regarding the future of tourism, it is expected that it will recover in the coming years and approach the historical values of previous years, given the advance in vaccination against the disease and the tourist’s desire to travel. In the short term, strategies are expected from hotel establishments that include valuing the destination on digital marketing platforms through attracting qualified human resources and a commitment towards tourism sustainability.

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Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists: a review

Cited by 24 publications

References 55 publications

Examining the essential elements of digital transformation and entrepreneurship: An extensive review of the literature

Examining the essential elements of digital transformation and entrepreneurship: An extensive review of the literature

Overcoming the challenges of cooperative startups businesses: insights from a bibliometric network analysis

Digital Communication and the Crisis Management in Hotel Management: A Perspective in the Euroregion North of Portugal and Galicia (ERNPG)

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