“…Wood and Pecci (1995) opine that the TQM is a way of managing organisations with the explicit or implicit intent of improving employee attitudes. PTQM has been found to improve job satisfaction (Prajogo andCooper, 2010, 2017;Chathurika and Dileepa, 2016;Karia and Asaari, 2006;Ooi et al, 2005Ooi et al, , 2007Khan et al, 2019), affective commitment (Arunachalam and Palanichamy, 2017;Guimeraes, 1996;Karia and Asaari, 2006;Ooi et al, 2006), job involvement (Basnet, 2018;Karia and Ahmad, 2000;Karia and Aasari, 2006;Ooi et al, 2007) and turnover intention (Guimeraes, 1996;Karia and Asaari, 2006;Makhdoom and Anjum, 2016;Ooi et al, 2006). Notwithstanding the increased interest in employee work attitudes resulting through TQM, there is a need for rigorous research towards identifying the effects of soft TQM practices on a wide range of employee work-related attitudes (Durairatnam et al, 2019(Durairatnam et al, , 2020aOoi et al, 2005) such as job satisfaction, affective commitment, job involvement and turnover intention.…”