“…Some scholarship has already been carried out on consumer evaluations of agricultural products with such altruistic attributes in addition rice (Ujiie, 2013). Notably, previous studies dealt with consumer evaluations of tomato labeling regarding food safety and environmental considerations (Jürkenbeck, Spiller, and Meyerding, 2020;Maples et al, 2018;Meyerding, Trajer, and Lehberger, 2019;Yin et al, 2017) as well as consumer evaluations of tomatoes as functional foods (La Barbera, Amato, and Sannino, 2016;Teratanavat and Hooker, 2006;Verneau, La Barbera, and Furno, 2019). However, only a handful of studies have been conducted on consumer evaluations of pollination methods for agricultural products.…”