Consumers’ Attitude and Preference toward Fresh Tomatoes in Special Region of Yogyakarta, Indonesia

Yolanda, Gity Maulina; Darwanto, Dwidjono Hadi; Ardhi, M. Khalifatul

doi:10.18196/agraris.v8i2.12150

Cited by 2 publications

(2 citation statements)

References 47 publications

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“…A good attitude towards Bejana.id consumers can be shown by consumers through repurchasing behavior and emotional attachment, giving recommendations to consumer loyalty. This result is in line with what Yolanda et al (2022), stated that consumers who have a positive attitude will make purchases and recommend them to others, while those who have a negative attitude will make a rejection. According to Firmansyah (2018), this attitude will spread and influence people around Bejana.id consumers.…”

Section: Discussionsupporting

confidence: 90%

Attitudes, Decision Making and Purchasing Patterns of Online Vegetable Consumers

Rabiatul Adawiyah,

Talenta Priska Andini

2023

JCS

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The COVID-19 pandemic has changed consumer behavior; therefore, it is interesting to understand consumer behavior when purchasing vegetables online. This study aims to determine consumer attitudes, decision-making processes, and patterns in purchasing vegetables online at Bejana.id. The research location in Bandar Lampung City was purposively selected with the consideration that the company is representative for achieving research objectives. Sample determination was performed by the non-probability method with the quota sampling technique. There were 45 research samples consisting of 40 B2C consumers (individuals/households) and five B2B consumers (hotels, restaurants, and cafes). The data were collected from January to February 2023. The data were analyzed descriptively using the Fishbein Multi-attribute model. The results showed that the attitude of Bejana.id consumers was in the good category with the most preferred attributes, namely, the attributes of the expiration period inclusion (product component) and the accuracy of the product according to the order (service component). Consumers buy vegetables online through problem recognition, information search, alternative evaluation, purchase decisions, and post-purchase behavior. B2C consumers form a purchasing pattern with an amount of 2.1 bunches or 2.8 packs each week with the type of vegetables, namely leaf vegetables, which in one purchase reaches IDR 50,000.00 - IDR 100,000.00, with a frequency of once per week. The vegetables most purchased by B2B consumers are leaf vegetables, fruit vegetables, and root vegetables, which are routinely purchased 3-4 times each week with one purchase reaching IDR 1,000,000.00 - IDR 3,499,999.00.

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Section: Discussionsupporting

confidence: 90%

Attitudes, Decision Making and Purchasing Patterns of Online Vegetable Consumers

Rabiatul Adawiyah,

Talenta Priska Andini

2023

JCS

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“…Sikap adalah kecenderungan untuk melakukan sesuatu karena menyukai atau tidak menyukai sesuatu (Darmawan & Fadjarajani, 2016). Menurut Yolanda et al (2022), lebih positif dan lebih kuat keyakinan menyebabkan peningkatan sikap. Guru harus dapat meningkatkan keyakinan siswa terhadap pembelajaran IPS agar siswa memiliki sikap positif terhadap pencapaian tujuan pembelajaran.…”

Section: Sikapunclassified

Meningkatkan Sikap Peserta Didik Melalui Social Action Project dan Project Based Learning

Anik,

Taat

2024

Scholaria

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Peningkatan sikap sangat penting karena akan mempengaruhi keterlibatan peserta didik dalam belajar. Penelitian ini bertujuan untuk meningkatkan sikap peserta didik melalui model Social Action Project dan Project Based Learning beserta perbandingan efektivitasnya. Penelitian ini merupakan jenis penelitian quasi eksperimen dengan pre test-post test control group design dengan sampel sebanyak 31 peserta didik pada kelas eksperimen dan 30 siswa pada kelas kontrol. Penelitian ini dilakukan di salah satu SMP Negeri di Provinsi DI. Yogyakarta yang dipilih secara purposif di mana gurunya adalah guru penggerak dalam konteks kurikulum merdeka angkatan pertama. Instrumen yang digunakan adalah lembar observasi dan angket sikap peserta didik. Analisis data yang digunakan adalah statistik deskriptif. Hasil yang diperoleh dari penelitian adalah bahwa model Social Action Project lebih efektif dalam meningkatkan sikap peserta didik dibandingkan Project Based Learning. Social Action Project paling baik meningkatkan sikap empati, sedangkan Project Based Learning paling baik dalam meningkatkan sikap fleksibilitas dalam pemikiran dan tindakan. Model Social Action Project lebih disarankan untuk digunakan dalam pembelajaran yang bertujuan untuk meningkatkan sikap peserta didik.

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Consumers’ Attitude and Preference toward Fresh Tomatoes in Special Region of Yogyakarta, Indonesia

Cited by 2 publications

References 47 publications

Attitudes, Decision Making and Purchasing Patterns of Online Vegetable Consumers

Attitudes, Decision Making and Purchasing Patterns of Online Vegetable Consumers

Meningkatkan Sikap Peserta Didik Melalui Social Action Project dan Project Based Learning

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