Tobacco Advertisements Targeted on Women: Creating an Awareness among Women

Kaleta, Dorota; Usidame, Bukola; Polańska, Kinga

doi:10.21101/cejph.a3639

Cited by 23 publications

(26 citation statements)

References 7 publications

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“…This finding has implications for health care providers, legislators, and those pushing back against the specific targeting of females by purveyors of tobacco. Tobacco companies have historically targeted and recruited men 28 , but female focused advertisements have been around for decades 28,29 , and include marketing smoking in women's magazines 29 .…”

Section: Discussionmentioning

confidence: 99%

Increasing hookah use among adolescent females in the US: analyses from the 2011-2014 National Youth Tobacco Survey (NYTS)

Shearston¹,

Park²,

Lee³

et al. 2016

Tob. Prev. Cessation

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INTRODUCTION The use of hookah (waterpipe) is increasing rapidly among US adolescents, nearly doubling from2011-2014. Further information is needed about characteristics of those who use hookahs and how key characteristics associated with use may be changing. METHODS Data from the nationally representative 2014 National Youth Tobacco Survey (NYTS), n=22,007, were analyzed to determine adolescents' characteristics independently associated with use of hookahs, using bivariate and multivariate analyses. Additionally, NYTS 2011-2014 data were analyzed to investigate changes in prevalence of hookah use over time, by sex. RESULTS Among adolescents in 2014, female sexand past 30-day use of cigarettes or e-cigarettes were each independently associated with higher odds of past 30-day use of hookahs (AOR=1.41, 95% CI1.15-1.72; AOR=4.01, 95% CI3.19-5.05; AOR=6.85, 95% CI 5.29-8.88, respectively). Hispanic adolescents (AOR=1.91, 95% CI 1.51-2.42) and adolescents who live with someone who uses hookah (AOR=8.56, 95% CI 6.02-12.18) had greater odds of past 30-day use. From 2011 to 2014, use among males and females increased, with a percent change of 87% for males (1.60% to 2.99%) and 175% for females (1.21% to 3.33%). CONCLUSIONS These data demonstrate the magnitude of adolescent hookah use, particularly among adolescents who use electronic or traditional cigarettes. Most strikingly, rates of female adolescent use have increased much more rapidly than has male use, and adolescent females are for the first time more likely to smoke hookahs than adolescent males in the US nationwide. These findings urgently call for better understanding of the changing correlates of hookah use, including polytobacco use.

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Section: Discussionmentioning

confidence: 99%

Increasing hookah use among adolescent females in the US: analyses from the 2011-2014 National Youth Tobacco Survey (NYTS)

Shearston¹,

Park²,

Lee³

et al. 2016

Tob. Prev. Cessation

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“…Several Hollywood celebrities have used e-cigarettes in films (eg, Johnny Depp in The Tourist 2) and exposure to onscreen smoking in movies causes smoking among adolescents and young adults,46 47 raising concern that promotion of e-cigarettes by celebrities could contribute to youth use of e-cigarettes. Similar to the tactics of tobacco companies’ advertisements targeting women,48 the marketing of fashionable e-cigarettes for women may particularly appeal to young girls. Because female smoking prevalence in China is so low (2.4% in 2010), evidence that e-cigarettes are being specifically marketed to women raises concerns that this may encourage female smoking initiation and create a female market 49…”

Section: Discussionmentioning

confidence: 99%

A content analysis of electronic cigarette manufacturer websites in China

et al. 2014

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Objective The goal of this study was to summarise the websites of electronic cigarette (e-cigarette) manufacturers in China and describe how they market their products. Methods From March to April 2013, we used two search keywords ‘electronic cigarette’ (Dian Zi Xiang Yan in Chinese) and ‘manufacturer’ (Sheng Chan Chang Jia in Chinese) to search e-cigarette manufacturers in China on Alibaba, an internet-based e-commerce business that covers business-to-business online marketplaces, retail and payment platforms, shopping search engine and data-centric cloud computing services. A total of 18 websites of 12 e-cigarette manufacturers in China were analysed by using a coding guide which includes 14 marketing claims. Results Health-related benefits were claimed most frequently (89%), followed by the claims of no secondhand smoke (SHS) exposure (78%), and utility for smoking cessation (67%). A wide variety of flavours, celebrity endorsements and e-cigarettes specifically for women were presented. None of the websites had any age restriction on access, references to government regulation or lawsuits. Instruction on how to use e-cigarettes was on 17% of the websites. Conclusions Better regulation of e-cigarette marketing messages on manufacturers’ websites is needed in China. The frequent claims of health benefits, smoking cessation, strategies appealing to youth and women are concerning, especially targeting women. Regulators should prohibit marketing claims of health benefits, no SHS exposure and value for smoking cessation in China until health-related, quality and safety issues have been adequately addressed. To avoid e-cigarette use for initiation to nicotine addiction, messages targeting youth and women should be prohibited.

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“…Higher prevalence of smoking among females from large urban settings may reflect response to intensive targeted cigarette advertising campaigns [19]. Moreover, factors related to women's emancipation and their higher spending power is suggested to influence smoking patterns among urban women [19,20]. Workforce participation as well as media influence leads to a change in perceived gender roles in society.…”

Section: Study Limitationsmentioning

confidence: 99%