2014
DOI: 10.1136/tobaccocontrol-2014-051840
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A content analysis of electronic cigarette manufacturer websites in China

Abstract: Objective The goal of this study was to summarise the websites of electronic cigarette (e-cigarette) manufacturers in China and describe how they market their products. Methods From March to April 2013, we used two search keywords ‘electronic cigarette’ (Dian Zi Xiang Yan in Chinese) and ‘manufacturer’ (Sheng Chan Chang Jia in Chinese) to search e-cigarette manufacturers in China on Alibaba, an internet-based e-commerce business that covers business-to-business online marketplaces, retail and payment platfor… Show more

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Cited by 56 publications
(64 citation statements)
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References 30 publications
(23 reference statements)
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“…5,111,555,709,753 The most common claims advertise ENDS as a healthier alternative to cigarettes, 111,433,708,709,729,753 and a way to circumvent smoking bans. 708,751,752,754 Advertisements also highlight celebrity use to appeal to youth.…”
Section: Evidence Synthesismentioning
confidence: 99%
“…5,111,555,709,753 The most common claims advertise ENDS as a healthier alternative to cigarettes, 111,433,708,709,729,753 and a way to circumvent smoking bans. 708,751,752,754 Advertisements also highlight celebrity use to appeal to youth.…”
Section: Evidence Synthesismentioning
confidence: 99%
“…Interest in quitting cigarette smoking is a common reason for using e-cigarettes, 3,4 probably because claims of efficacy as a cessation aid have appeared in e-cigarette advertisements in the USA, 9 UK, 8 and China 10 even though such claims had not been accepted by regulatory authorities. E-cigarettes are also marketed as a way to circumvent smoke-free policies, 8,9 and could be used as such by nicotine-dependent individuals who have lower baseline intentions of quitting.…”
Section: Discussionmentioning
confidence: 99%
“…1,2 Adults report various motivations for e-cigarette use, including to help them quit cigarettes and allowing them to continue to use nicotine in areas where smoking is prohibited, 37 which are common themes in e-cigarette marketing and promotion. 810 …”
Section: Introductionmentioning
confidence: 99%
“…It also found that the most frequent claims were health-related benefits (89%), followed by the claims of no SHS exposure (78%) and utility for smoking cessation (67%)[17]. Therefore, these advertising campaigns that claimed that e-cigarettes did more good than harm have inevitably caused to their high prevalence of use among the public, especially current smokers who may be more sensitive to tobacco advertising than other populations.…”
Section: Discussionmentioning
confidence: 99%