To Take or Not to Take the Only One: Effects of Changing the Meaning of a Product Attribute on Choice Behavior

Kehret-Ward, Trudy; Yalch, Richard F.

doi:10.1086/208979

Cited by 16 publications

(6 citation statements)

References 6 publications

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“…They hypothesized that the inherent scarcity of such products would make them more attractive to individuals with high needs for uniqueness, since the possession of such products will likely be initially limited. This hypothesis is consistent with the observations of Lynn[ 46] and Kehret‐Ward and Yalch[ 47], who observed that individuals value scarcity differently – scarce products prove to be superior tools for self‐differentiation, since the possession of these products cannot be easily copied. Finally, Tepper[32] observed that individuals with stronger needs for uniqueness are more likely to desire consumer choices which may be viewed as “non‐traditional”.…”

Section: Need For Uniquenesssupporting

confidence: 91%

Need for uniqueness: shopping mall preference and choice activity

Burns

Warren

1995

International Journal of Retail &Amp; Distribution Management

100

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Since the store mix and product offerings of many regional shopping malls are very similar, often the primary discriminator between many of these centres is merely location. Making the choice to shop at a regional shopping mall other than the one nearest to one′s place of residence, therefore, does not appear to be a logical choice in many instances. Such behaviour, however, appears to be relatively common. It would appear, therefore, that regional shopping mall choice may not always be based solely on the offerings and location of the available shopping alternatives. Appears to provide support for the hypothesis that regional shopping mall choice can be an avenue for expression of an individual′s need for uniqueness. Suggests that outshopping activity as it relates to choice of regional shopping mall, may, at least in part, be prompted by the personal uniqueness which can be experienced by choosing to patronize regional shopping malls other than the one which is nearest to one′s place of residence.

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Section: Need For Uniquenesssupporting

confidence: 91%

Need for uniqueness: shopping mall preference and choice activity

Burns

Warren

1995

International Journal of Retail &Amp; Distribution Management

100

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“…A discrepancy may be ameliorated through consumer activities (Tian et al , 2001) because, as previously mentioned, products convey symbolic meanings about the user. By purchasing unique products, the individual establishes him/herself as unique (Kehret‐Ward and Yalch, 1984).…”

Section: Conceptual Foundationsmentioning

confidence: 99%

What is cool? Operationalizing the construct in an apparel context

Runyan

Noh

Mosier³

2013

Journal of Fashion Marketing and Management: An International Journal

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PurposeThe purpose of this paper is to operationalize the ubiquitously used concept of “cool,” specifically considering its meaning to Generation Y consumers of apparel. Using Churchill's rigorous scale generating method, the authors generate items, pre‐test, and the test with a sample (n=265) of college students.Design/methodology/approachResearchers specify the domain of the cool construct, conduct item generation, collect data through a pre‐test to purify the measures and then collect data from a large sample to assess reliability and validity of the measures and construct.FindingsResults of exploratory factor analysis reveal a six‐factor solution; a confirmatory analysis shows that cool is a multi‐dimensional construct reflected in two second‐order factors that this paper labels hedonic and utilitarian cool. These factors are reflected in five first order factors: singular, personal, aesthetic, quality and functional cool.Originality/valueThe study provides a valuable insight into cool concept as being a multidimensional construct, operationalizing a scale to measure cool.

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“…Need for uniqueness is known as to what degree people put a value on scarcity, which varies from person to person (Kehret-Ward & Yalch, 1984). Internally, people tend to be satisfied when they find themselves to be unique and separable from others and externally, through posing independence, people can be evaluated positively since independence is considered a quality of strong character as well as autonomy.…”

Section: Need Of Uniqueness and E-customized Productsmentioning

confidence: 99%