Need for uniqueness: shopping mall preference and choice activity

Burns, David J.; Warren, Homer B.

doi:10.1108/09590559510103954

Cited by 100 publications

(71 citation statements)

References 28 publications

(36 reference statements)

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“…This process consists of comparing the present state with some ideal state defined by the individual, dependent on the strength of his/her need for uniqueness. An individual's self-perceived degree of uniqueness is a reflection of how closely that individual perceives himself/herself to resemble others at the present time (Burns & Warren, 1995). Burns and Krampf (in Roehrich, 2002) observed that individuals with high needs for uniqueness were more apt to adopt new products than were individuals with low needs for uniqueness.…”

Section: Need For Uniquenessmentioning

confidence: 99%

“…First, if individuals perceive themselves as having insufficient personal uniqueness, they will be prompted to pursue activities (such as buying fashionable clothes), which may have the potential to rectify this undesirable situation. Furthermore, individuals with stronger needs for uniqueness would be more likely to desire consumer choices which may be viewed as non-traditional, such as buying new fashion clothing from a channel through which the need for uniqueness can be manifested, such as a boutique (Burns & Warren, 1995).…”

Section: Need For Uniquenessmentioning

confidence: 99%

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Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre

Jordaan¹,

Simpson²

2010

jfecs

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In die beginfase van die produklewensiklus neem sekere verbruikers, beter bekend as innoveerders, innovasies aan. Die verbruikersinnoveerder speel 'n prominente rol in die diffusie en uiteindelike aanvaarding van nuwe produkte. Hierdie artikel ondersoek verbruikersinnoverendheid onder vroue in die konteks van die modebedryf. Resultate wys positiewe verwantskappe tussen verbruikers se mode-innoverendheid en mode-opinieleierskap, modebetrokkenheid en die behoefte vir uniekheid. 'n Aanbeveling word gemaak dat kleinhandelaars in die modebedryf unieke en doelgemaakte aanbiedinge moet ontwikkel ten einde die behoeftes en begeertes van innoveerders te vervul.

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Section: Need For Uniquenessmentioning

confidence: 99%

Section: Need For Uniquenessmentioning

confidence: 99%

Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre

Jordaan¹,

Simpson²

2010

jfecs

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“…Burns and Warren, 1995;Spies, Hesse and Loesch, 1997;Grewal, Baker, Levy and Voss, 2003], work investigating these effects at the geographical shopping centre level remains sporadic. The quality of the shopping experience is generally thought to have a positive effect on customers' behavioural intentions [Tai and Fung, 1997;Wakefield and Baker, 1998], with enjoyment of shopping as a pleasurable experience associated with raised patronage [Mano, 1999].…”

Section: Repatronagementioning

confidence: 99%

Enjoyment of the Shopping Experience: Impact on Customers' Repatronage Intentions and Gender Influence

Hart

Farrell

Stachow

et al. 2007

The Service Industries Journal

136

108

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[Sit, Merrilees and Birch, 2003]. As a result, retailer concern with patronage and repatronage is now an important topic of marketing research [Machleit, Meyer and Eroglu, 2005].While considerable research has focused on patronage of retail stores, less is known about consumer intentions towards patronage of a specific shopping centre and factors that may influence repatronage. Prior research has demonstrated that store image has a significant role to play in consumers' patronage decisions [Oppewal and Timmermans, 1997]; thus it may be assumed that the image of a shopping centre may also impact on consumers' decisions of where to shop. However, while considerable work has been done on the role of store and even shopping mall image on consumer patronage [Finn and Louviere, 1996;Wakefield and Baker, 1998;Sit, Merrilees and Birch, 2003] there is, to date, very little research examining the image of the regional shopping centre, as a more holistic entity, in determining consumers' patronage decisions. This is important because understanding more about what attracts consumers to a specific shopping centre, followed by effective management of consumer evaluation, should lead to increased repatronage intentions.Consumers have many different choices of shopping locations, however. Regional shopping centres in particular play a key role in the future of the modern economy [Finn and Louviere, 4 1996;Phillips and Swaffin-Smith, 2004]. Since shopping has been identified as the primary purpose for the majority of visits to town and city centres [Warnaby and Davies, 1997] having the correct retail offer and facilities to entice visitors into a regional centre results in increased spending, greater employment opportunities and hence local economic regeneration.Furthermore, regional centres have been struggling to attract and keep local customers that may otherwise 'outshop' or patronise competing shopping areas [Kirkup and Rafiq, 1999;Whyatt, 2004;Williams, Hubbard, Clark and Berkeley, 2001].Regional shopping centres represent more than a shopping mall in this instance. For the purposes of this paper, they include shopping areas with a wide range of shopping facilities within larger geographical regions, such as town or city centres. They contain a mixture of traditional high streets, commercial shopping malls and smaller shopping precincts, and incorporate features which are either privately owned (merchandise, buildings, signs) or publicly owned (roads, car parks and amenities) [Bell, 1999]. Perhaps a major difference is that whilst specific retailers and shopping malls have a long history of co-ordinating their advertising and promotion efforts, regional shopping centres have only recently begun to market themselves in terms of image creation and maintenance [Kirkup and Rafiq, 1999;Kupke, 2004;Warnaby and Medway, 2004].The majority of research in this field has concentrated on shoppers' responses at the individual store or, at most, the shopping mall level; this study focuses on a relatively untouched area of research...

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“…We chose three retail venues located in low-income regions of the city, by means of a judgment sample, seeking to represent retail agglomerations of varied sizes and different regions. In this respect, we took advantage of the data from a previous study of street shopping districts conducted in the city of São Paulo by Parente, Miotto & Barki (2008 Wakefield & Baker (1998), Woodside & Trappey (1992) and Burns & Warren (1995). For the prejudice construct, we adapted the scale developed by Brumbaugh & Rosa (2009).…”

Section: Methodsmentioning

confidence: 99%

Main street retail districts or shopping centers? comparing the preferences of low-income consumers

Parente¹,

Brandão²,

Miotto³

et al. 2012

BBR

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This study investigated the attitudes of low-income consumers, comparing their preferences between high street retail districts and shopping centers. The interviews were conducted in three representative retail districts in low-income neighborhoods in the city of São Paulo. Although the consumers were more satisfied with shopping centers, they still indicated stronger patronage intention for street shopping districts. Ten attractiveness factors were assessed as influencing the responses regarding these two types of retail agglomerations. While shopping malls received better evaluation on environment, infrastructure, variety of stores and security, the street districts were judged to be better regarding access and value. With the increasing purchasing power, degree of discernment and mobility of low-income consumers in Brazil, we believe that street retail districts, without intense efforts for revitalization, will tend to enter a severe process of deterioration.

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Need for uniqueness: shopping mall preference and choice activity

Cited by 100 publications

References 28 publications

Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre

Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre

Enjoyment of the Shopping Experience: Impact on Customers' Repatronage Intentions and Gender Influence

Main street retail districts or shopping centers? comparing the preferences of low-income consumers

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