Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre

Abstract

In die beginfase van die produklewensiklus neem sekere verbruikers, beter bekend as innoveerders, innovasies aan. Die verbruikersinnoveerder speel 'n prominente rol in die diffusie en uiteindelike aanvaarding van nuwe produkte. Hierdie artikel ondersoek verbruikersinnoverendheid onder vroue in die konteks van die modebedryf. Resultate wys positiewe verwantskappe tussen verbruikers se mode-innoverendheid en mode-opinieleierskap, modebetrokkenheid en die behoefte vir uniekheid. 'n Aanbeveling word gemaak dat kleinhandelaars in die modebedryf unieke en doelgemaakte aanbiedinge moet ontwikkel ten einde die behoeftes en begeertes van innoveerders te vervul.

A cognitive model to predict domain-specific consumer innovativeness

“…Previous studies provide evidence for the cognitive correlates with domain-specific innovativeness mentioned subsequently: awareness (Goldsmith and Hofacker, 1991), involvement (Jordaan and Simpson, 2006;Venkatraman, 1988), actualized novelty seeking (Manning et al, 1995), seeking information in media (Goldsmith and Flynn, 1992;Goldsmith and Hofacker, 1991;Baumgarten, 1975), expertise (Grewal et al, 2000), domain-specific opinion leadership (Jordaan and Simpson, 2006;Goldsmith and Hofacker, 1991;Myers and Robertson, 1972;Summers, 1971;Robertson and Myers, 1969), and independent judgment making (Manning et al, 1995).…”

“…Previous research reveals the following affective correlates of domain-specific innovativeness: suspicion of novelties and enjoyment (Huotilainen et al, 2005), social identity function (Grewal et al, 2000) as well as need for uniqueness (Jordaan and Simpson, 2006).…”

“…A plurality of these studies is aimed at identifying antecedents of the construct (e.g., Jordaan and Simpson, 2006;Manning et al, 1995;Venkatraman and Price, 1990). The present paper identifies two main limitations of the research.…”

Consumer innovativeness and its correlates: A propositional inventory for future research

“…A number of studies found fairly strong correlations between DSI and prior expertise or product knowledge (e.g., Grewal et al, 2000). Finally, two studies suggest a positive relationship between innovativeness and the need for uniqueness (Jordaan and Simpson, 2006;Roehrich, 2004). Similar to II, the relationship between demographic variables and DSI is, at best, ambiguous.…”

Factors influencing social shopping behavior of fashion in Tehran apparel market

“…Consequences of mind involvement with products are purchase repetition and use of product, increasing collection of data about the product, high care about the products (Kim et al, 2002). This concept is used for forecasting behavioral variables connected with apparel like purchase behavior and consumers' features (Jordaan & Simpson, 2006).…”