“…The environmental impact of meat production, spiritual purity, and disgust at the sensory properties of meat are less common motivations (Dyett et al, 2013;Fessler, Arguello, Mekdara, & Macias, 2003;Forestell, Spaeth, & Kane, 2012;Fox & Ward, 2008;Rothgerber, 2014;Rozin, Markwith, & Stoess, 1997;Ruby, 2012). While nutrition knowledge does not differ between animal welfare and health oriented vegetarians, animal welfare focused vegetarians have been found to hold stronger convictions about their diet, to exhibit greater dietary restriction, and to remain vegetarian longer than do health vegetarians (Hoffman, Stallings, Bessinger, & Brooks, 2013;Ruby, 2012).…”