Tick Tock, Tick Tock! An Experimental Study on the Time Pressure Effect on Omission Neglect

The Effects of Security Framing, Time Pressure, and Brand Familiarity on Risky Mobile Application Downloads

“…Because of this preference reversal, there is reason to believe that the support for security scores by Chen et al (2015) may differ under varying conditions, as with perceived time pressure. Indeed, time pressure has been shown to impact the ability of consumers to investigate product information, making it difficult for consumers to notice when brands attempt to omit negative product information (Kardes et al, 2006;do Prado & Lopes, 2016). Furthermore, research by Liu, Hsieh, Lo, and Hwang (2017) showed that the effect of brand familiarity on browsing behaviors can be influenced by time pressure, with consumers spending more time and looking more often at recognizable brands than less familiar alternatives under time pressure than without time pressure.…”

Framing Security Under Time Pressure: Brand Familiarity Matters for Mobile Application Choices

“…Since then, other research in various shopping contexts suggests that manipulations of time pressure, such as via scarcity of products (Devlin et al, 2007; Soliman, 2017) or length of sale (Aggarwal & Vaidyanathan, 2003), can dictate the strategy with which consumers approach purchases (Chowdhury et al, 2009; Vlašić et al, 2011) and their acceptance of risk (Shehryar, 2008). Indeed, time pressure has been shown to impact the ability of consumers to investigate product information (Kardes et al, 2006; do Prado & Lopes, 2016) and reduces the amount of time they spend browsing unfamiliar products (Liu et al, 2017). A recent study using eye-tracking measures also showed that participants made faster decisions with fewer eye fixations when making purchases under time pressure, and five-star rating products were chosen more often under time pressure (Ammons et al, 2022).…”

The effect of celebrity endorsement on omission neglect at different levels of skepticism

“…Research on omission neglect suggests that consumers fail to identify the lack of information for accurate decision making and most often judge based on unsubstantiated beliefs (Hernandez et al., 2014; Kardes et al., 2002; Lopes et al., 2014; Prado & Lopes, 2016; Sanbonmatsu et al., 2011). A previous study, which analyzed the effect of valence (negative vs. positive) on the set of attributes, found that the polarity of the cognitive load (set of attributes available) did not influence the evaluation of nonexperts, who were extremely positive.…”