Framing Security Under Time Pressure: Brand Familiarity Matters for Mobile Application Choices
Jing Chen,
Cody Parker
Abstract:The current study examined the effects of security score framing, time pressure, and brand familiarity on mobile application choices. Past research has found the framing of safety versus risk scores affects how potential risks for mobile apps are communicated to users. Both time pressure and brand familiarity have been shown to affect consumers’ purchase behaviors but not yet for app-selection decisions. The current study examined the effects of time pressure and brand familiarity on the effectiveness of risk … Show more
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