“…Although earlier studies showed that thyrotrophin-releasing hormone (TRH) could increase cAMP content in pituitary cells (Bowers, 1971;Labrie, Borgeat, Lemay et al 1975), it has been shown by others that TSH release by TRH can be dissociated from changes in cAMP content (Gershengorn, Rebecchi, Geras & Arevalo, 1980;Morley, 1981;Naor, 1982). Further evidence is accumulating that TRH action is mediated by hydrolysis of membrane phosphatidyl-inositol, lead¬ ing to increased intracellular free calcium levels (Geras, Rebecchi & Gershengorn, 1982;Gershengorn, 1982;Kolesnick, Musacchio, Thaw & Gershengorn, 1984), and it is now generally accepted that changes in intracellular free calcium, rather than cAMP, are the primary mechanism for stimulus-release coupling in the thyrotroph.…”