We identified and characterized elements which confer tissue specificity and cyclic AMP (cAMP) responsiveness to the human glycoprotein a-subunit gene. An enhancer containing an 18-base-pair repeat conferred cAMP responsiveness in a non-tissue-specific fashion. DNase I protection assays revealed DNA-binding factors that bound to this element in both placental and nonplacental cells. It also enhanced the a-subunit promoter in a tissue-specific manner but had a negligible effect on a heterologous promoter. A unique element found upstream of this enhancer had no independent activity but, in combination with the cAMP-responsive enhancet-, distinctly increased the tissue-specific activity of both the a-subunit promoter and a heterologous promoter. A factor that bound to this upstream element was found in placental but not nonplacental cells. We conclude that this novel element acts, perhaps through a specific trans-acting factor, in concert with a cAMP-responsive enhancer to confer tissue specificity to the a-subunit gene.The a-subunit gene of human glycoprotein hormones is expressed coordinately with each of four separate ,B-subunit genes. Their combined products comprise the four glycoprotein hormones: chorionic gonadotropin, luteinizing hormone, follicle-stimulating hormone, and thyroid-stimulating hormone (14,36). These hormones direct the synthesis of several classes of hormones and control aspects of reproductive and metabolic function. They are produced in three separate cell types: placental trophoblasts produce chorionic gonadotropin, pituitary gonadotropes produce folliclestimulating hormone and luteinizing hormone and pituitary thyrotropes produce thyroid-stimulating hormone (36). In each of these cell types, production of the a subunit is regulated differently in coordination with the a subunit with which it becomes associated (16,33,37). For example, thyroid-stimulating hormone expression is induced by thyrotropin-releasing hormone and inhibited by thyroid hormones, while luteinizing hormone and follicle-stimulating hormone are induced by gonadotropin-releasing hormone and inhibited by estrogens (12). Thus, the a-subunit gene must contain regulatory sequences which direct its expression in several different tissues and mediate its differential hormonal responsiveness.Some information is available concerning the mechanisms which control these complex responses. Nuclear transcription assays have denmonstrated that thyroid hormones have direct effects on the transcription of both the a(-and 1B-subunit genes in pituitary thyrotropes (40). In addition, cyclic AMP (cAMP) increases the transcription rate of the axand ,B-chorionic gonadotropin genes in placental cells (21), and the cAMP responsiveness of the ox-subunit gene has been shown by gene transfer experiments to reside in its 5'-flanking sequences (8,21,41 mally involved in transcription in order to modify their activity.In the current studies we analyzed two elements important for the expression of the human a-subunit getne. The 5'-flanking region conta...