2014
DOI: 10.1111/ajph.12046
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Third‐Party Campaigning and Issue‐Advertising in Australia

Abstract: Large‐scale issue‐advertising by third parties appears to be increasing in Australia. This article analyses recent official data on political expenditure, and situates such campaigning in historical perspective with case studies of the bank nationalisation, Medibank, WorkChoices and mining tax campaigns. The success of the latter two campaigns illustrates the potential for well‐resourced sectors to employ what has traditionally been seen as an “outsider” tactic. The various drivers of the phenomenon are discus… Show more

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Cited by 5 publications
(7 citation statements)
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“…: 14; Fraussen and Beyers : 17; Schlozman et al. : 588) This observation also resonates with recent findings on third‐party campaigning and issue‐advertising in Australia, which requires deep organisational pockets (Orr and Gauja ). Although corporations dominate this field of advocacy, they do not monopolise it, as also labour unions frequently engage in large‐scale issue‐advertisements, and more recently new online groups such as GetUp!…”
Section: The Composition and Diversity Of The Australian Interest Grosupporting
confidence: 80%
“…: 14; Fraussen and Beyers : 17; Schlozman et al. : 588) This observation also resonates with recent findings on third‐party campaigning and issue‐advertising in Australia, which requires deep organisational pockets (Orr and Gauja ). Although corporations dominate this field of advocacy, they do not monopolise it, as also labour unions frequently engage in large‐scale issue‐advertisements, and more recently new online groups such as GetUp!…”
Section: The Composition and Diversity Of The Australian Interest Grosupporting
confidence: 80%
“…The results are displayed in Table 1. Government (Orr & Gauja 2014). In collaboration with other mining interest groups, the MCA was very successful in this campaign, with the tax all but nullified within a year of the ad blitz (Nicoll 2011).…”
Section: S So Oc CI Ia Al L M Me Ed Di Ia Amentioning
confidence: 99%
“…The Australian politics literature has noted the apparent rise of 'outside' advertising campaigns by groups that are usually considered to be powerful-and thus least likely to engage in such a strategy (Orr and Gauja 2014). Arguably, election campaigns provide a most likely environment for groups to utilise such campaigns-as there are media and electorate focuses on politics at this time.…”
Section: Outsider Approachmentioning
confidence: 99%