Thinking about the same things differently: Examining perceptions of a non-profit community sport organisation

The Development of a Framework to Capture Perceptions of Sport Organizations Legitimacy

“…The diversity of responses the items that we included in this test of the CPOL framework indicates that constituents do not evaluate the actions of sport organizations homogeneously (Lock et al, 2013). Rather, constituents judge the organization that they observe, based on unique experiences, and specific contextual understanding.…”

“…For example, Soebbing and Mason (2009) found that constituents scrutinized the legitimacy of the NBA due to core competitive aspects of a mass-consumption professional sport product. Lock et al (2013) found that constituents of a nonprofit CSO scrutinized the benefits that the organization delivered to its community. The aspects of legitimacy in each case reflected the role and classification of each organization (cf.…”

“…Measurement model development involves (a) defining each perceived dimension, (b) operationalizing it to the organizational context, and (c) constructing measurement items using key words and concepts defined by participants. This process draws on constituent perceptions of sport organizations actions and caters for the diversity of responses illustrated by previous studies in the area (e.g., Lock & Filo, 2012;Lock et al 2013). The studies conducted by Lock and Filo (2012) and Lock et al (2013) indicate that constituents can hold opposite perceptions of exactly the same organizational action due to different personal and social experiences.…”

“…This process draws on constituent perceptions of sport organizations actions and caters for the diversity of responses illustrated by previous studies in the area (e.g., Lock & Filo, 2012;Lock et al 2013). The studies conducted by Lock and Filo (2012) and Lock et al (2013) indicate that constituents can hold opposite perceptions of exactly the same organizational action due to different personal and social experiences. To reflect this diversity, we used semantic differential phrases, which incorporate bi-polar responses to cater for the presence of this diversity (e.g., I love ice cream -I hate ice-cream; Dickson & Albaum, 1977;Kelly & Stephenson, 1967).…”

“…Ashforth & Gibbs, 1990). Previous research illustrates a distinct lack of support for MUFC from some MWFA constituents (Lock et al, 2013). The MWFA members in the sample included players, coaches, administrators, volunteers, spectators, and family members from the 17 clubs on the Northern Beaches and North Shore regions of Sydney.…”